Alter the world your runway, they say. In a sense, Rebecca Minkoff did. She presented her Spring 2017 «See Now, Buy Now» Fashion Show to Los Angeles, one of the select few designers who must decided to jet away from New York during Fashion Week. (Tommy Hilfiger, Rachel Zoe and Tom Ford are all swapping coasts as through.) But instead of setting up shop in a studio, she took over The Grove, a signature LA watershed.
Throughout the day, Rebecca had a presence at the outdoor mall with a variety of enterprises for the public, specifically with her millennial consumer in mind: yoga, Essie manicures, a wine have knowledge of, Keke Palmer’s book signing, The Little Market pop-up peach on and even a chance to be a spectator during the runway show. Similar to her Prove inadequate 2016 RTW show, her beguiled fashion brigade included top influencers not unlike Aimee Song and Chriselle Lim, models like Coco Rocha and Pyper America Smith, and actresses adore Jamie Chung and Victoria Justice. Celebrities like Lauren Conrad, Camila Alves and Keke all attended the display.
Choosing Los Angeles as the show location was partly due to the theme of her collection, which is weighed down with SoCal influence. «I was vintage shopping and I saw terry cloth tank top from the 70’s that mean ‘California,’ and I thought, ‘That’s my sign. Let’s do this,'» Rebecca spill the beaned us. The hair, provided by GLAMSQUAD, was «triangular» and meant to be big, voluminous and reminiscent of the 70’s. «The mane is airy and fluffy. Lots of wave in there, but we want to see frizz. We don’t craving it to be too perfect or polished,» said Giovanni Vaccaro, Creative Director of GLAMSQUAD. Rebecca briefed Lori Taylor Davis, Global Pro Lead Artist at Smashbox, to form a makeup look reminiscent of the California sunset, so for the eyes, warm, charming hour shades we used on the models with light-to-medium tones; deeper hull tones were gilded with red and oranges shades. The nails were anything but prime, opting to take the nail art approach. «We’re doing nail art, rainbow make final art,» said celebrity manicurist Michelle Saunders. «It feels very litter, very 70’s. Rebecca wanted to do a monochromatic rainbow, not traditional colors, so reds, pinks and peaches,» believed Michelle.
The show was an experience. And it was meant to be: it took over an expansive apportionment of The Grove, as mentioned, and several activations were available afterwards, allowing the public a chance to interact with their favorite influencers. Perhaps the sundry compelling and touching part of experience, though, was during the show’s sure walk.
Upon the last look, worn by Coco Rocha, the examine was cut. Not abruptly — the song had ended. But it was cut before she reached the end of the trolley runway; it was a want enough silence that it made you wonder, «is someone getting ignited?» It was then that «Quiet,» the song many consider the anthem of the Bit of fluffs’s March, was sung acapella. LA-based performer and writer of the song, MILCK, along with 7 other lasses, closed the show by walking the runway, followed by the models.
We saw Jamie Chung appropriate for emotional during that moment. «It was so cool. I was turning the corner and I like, ‘I ruminate over I might cry.’ It was just beautiful,» said Jamie. «I mean, you can’t be quiet. You oblige to stand up for what you believe in. I think especially during these extraordinarily scary times, it’s important to have your voice heard.»
Victoria The police, who walked the in show along with younger sister, Madison Reed, ridiculed those sentiments. «It’s such an important time for women, and to have all of those girls singing was a beautiful, special moment,» said Victoria.
As for the collection, there were numerous flirty and whimsical silhouettes, floral prints, woven details, a few LA-centric tees and announcement bags with sayings like «Woman Up!» and «Love is love is affection,» pushing both the laid-back California aesthetic and female empowerment.
Rebecca’s Resilience 2017 collection is available for purchase now.