Peppa Pig and PJ Masks help boost Entertainment One profits


The class posted a 53 per cent hike in underlying pre-tax profits to £36.4 million for the six months to September 30. 

Its bloodline TV business notched up a 71 per cent hike in retail sales to $1.2 billion (£907 million). 

The association hailed the potential of PJ Masks, which had revenue growth of more than 600 per cent, as the presentation catches up with favourite, Peppa Pig. 

Darren Throop, chief manager of Entertainment One, said the firm’s strategy to invest in content “continues to warrant fruit” and that it was on track to meet full-year expectations.

He said: «The space ahead is an exciting one. 

«The Television business has 82 per cent of the full year’s assumed margin already committed or greenlit.

«The Family business is underpinned by above average performance from Peppa Pig and newly launched PJ Masks; and the Film Boundary line continues to focus investment on new partnerships to reshape the business. 

«As such, the rank remains on track to deliver full year financial performance in policy with management expectations.»

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