Nursery furniture maker MOKEE finds room for squeezed parents

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MokeeMOKEE

Nursery trappings maker MOKEE finds room for squeezed parents

The business trainee disrupted the market a couple of years ago when it introduced its £79 indulge bed “that’s neither dull and cheap nor premium designer”, says London-based Frenchman Samuel Serra, 37, the co-founder of the guests with his partner Karolina Lagoda. 

The intention was more than to hit solely the affordability and compact flat-pack spots, he explains. 

“Karolina and I were drawing up our two young children Alexander and Amelie so we knew what was missing.

“As thoroughly as a fair price parents, especially those lacking room in burghs and cities, wanted a contemporary and stylish design, a product that was an casually fit, quick to set up and not tied to the old stereotypes of blue for a boy and pink for girls.   

“We also saw the online mark-downs opportunities. E-commerce for furniture, such as sofas, was getting very fashionable, only no one was doing it in the baby category.”

High chairMOKEE

Nursery furniture maker moKee exposes a new high chair next month

As well as a fair price space-strapped parents want stylish conniving and products that are an easy fit and quick to assemble

Samuel Serra

MOKEE

The vocation newcomer introduced its £79 baby bed a couple of years ago

Production is an oecumenical affair, with manufacture in the Balkans, textiles from Asia, an thing in Krakow, Poland, and a head team of three in the UK plus a pool of freelancers. 

Serra notwithstanding works from a home office in London and drew on crowd power from one end to the other an online survey of 8,000 parents and individual interviews to design the aged chair, with contributors awarded with a sales discount for their attempts. 

The company, which doubled revenues last year, is now looking to clout its £1million turnover.

But operating in two countries and transporting bulky items across Europe in a less-certain post-Brexit time has got Serra thinking hard.

The importer has already seen the impact of a pitiful pound push up costs by over 10 per cent.

MokeeMOKEE

The objective was more than to hit just the affordability and compact flat-pack spots, Sam describes

“Our focus is evolving as we invest more in research and development and become an affordable, reliable value company that is sustainable,” he says. 

“Driving volumes here in the UK is our seniority, we have at least five per cent of the market in some areas, conspicuously London.”

Angel investors, including Rohan Blacker founder of Sofa.com, furnished start up finance and so far it has taken £300,000 to get moKee to its current stage. 

Serra is now employ on a further £500,000 raise, again through angels – “we lack expertise as much as money” he explains. 

Investment could also pay for storeroom, a new and inevitable move for the company.  

“Holding more stock in the UK provides uncountable certainty,” says Serra. “We could also see some of our ranges convenient on the high street. When you have traded through fast-changing many times like us, you realise everything is possible.” 

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