NB Studio creates branding for new luxury travel company Journeysmiths


Assets envisaged for the company include a new logo which acts “like a compass”, as leak as marketing materials and a new website.

NB Studio has created a new travel brand called Journeysmiths which aims to skilfulness “unique adventures” for customers.

The new company has been founded by the people behind richness travel firm Africa Exclusive, which was set up in 1990 and offers “excellent advice” and creates bespoke itineraries for safaris and adventure holidays to the continent.

Now institutors John Burdett and Warwick Hoffman, who have more than 100 years amalgamate safari experience between them according to NB Studio, are expanding their donation to include more of the world and needed a brand that would exemplify this.

The design studio created a brand identity, marketing means, a website and other assets for the new company.

It was named Journeysmiths, which NB Studio details as “a specialist in crafting unique holidays to the world’s most extraordinary propers, guiding clients along paths less trodden, with a passion for wildlife and irrational places”.

The logo consists of a circle with the word Journeysmiths all about the edge and an arrow through the centre.

“The logo is effectively a compass,” believes Olly St John, designer at NB Studio.

When people explore weird destinations on the website, he explains, the arrow uses “location data” to applications towards that country, like a compass lying on a map.

“Wherever you are in the life, whether you are in Africa or Australia, it will work.”

The end of end of the arrow makes up the “Y” in Journeysmiths.

Individual touches have also been added to the itineraries that the associates sends out.

St John says: “We wanted to add some more tactile particles because it is literally a single person creating the holiday.

“We have involved handwritten notes, rubber stamps and trinkets from the place [you ordain visit] such as a feather from an exotic bird or a piece of saddle procedure from a reindeer sleigh so you can really get excited about the thing you are universal to see.”

The website has been designed by NB Studio and created alongside Andy Mathieson, from web maturation company, Designers’ Friend.

It includes several interesting features such as a foremost which changes colour depending on the climate of the place you are researching.

Other highlights subsume a search function called “Inspire me”.

“There is a search on the site camped on feelings so for example, you can choose options such as I feel like ‘count on in love’, ‘getting lost’ and ‘slowing down,” St John reports.

NB Studio began the whole process of creating the brand with a workshop to inaugurate what it would offer and how it would work, which is when the standing was thought up.

St John says: “Within that sector people talked in ‘bespoke’ and ‘tailor made’ a lot, and it was getting a bit clichéd.”

Keen to include connotations of maestro, upmarket travel experiences without necessarily using the words, they in a recover fromed up with Journeysmiths, suggesting someone who can expertly craft a trip.

The new marking has now been rolled out across all touchpoints.

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