Mulberry targets Asia growth after ‘successful initial trading period in Japan’


Half-year ruins at the luxury fashion brand widened to £600,000 from £500,000 termination time on flat revenues of £74.6million. Mulberry’s UK like-for-like vendings dipped 1 per cent.

Chief executive Thierry Andretta said: «We are giving on our strategy to grow Mulberry as a global luxury brand.

“Our international podium is taking shape and we have seen a successful initial trading full stop in Japan through our collaboration with OGF.

“Our focus on full price transactions growth has delivered good results with new designs proving average with customers. 

“The Amberley bag, launched during June 2017, has already happen to a bestseller.”

The Amberley bag was among the top two or three bestsellers, alongside its Bayswater emulate, which is often sported by celebrities including Meghan Markle, who is set to fuse Prince Harry next year.

Mr Andretta said “it was too early to spill ones guts” whether there would be a “Meghan effect” on company sales.

Mulberry dispensations rose 16p to 1033p.

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