A new explosion has found that more than 10 percent of the Internet folk is now using an ad-blocker.
In its study, which is entitled The State of the Blocked Web: 2017 Universal AdBlock Report, anti-adblocking solutions provider PageFair reveals that 11 percent of Internet narcotic addicts were employing ad-blocking software as of December 2016.
Use of ad-blockers surged worldwide by 30 percent between December 2015 and December 2016. This increase brought the number of devices running adblock software globally to more than 600 million. 62 percent of those were active devices, a medium which continues to see more and more users inaugurate ad-blocking solutions. Indeed, the Asian-Pacific region alone saw mobile ad-blocker handling increase by 40 percent.
Of course, not everyone is happy about these verdicts.
Ad-blockers are believed to cost businesses tens of billions of dollars in irremediable advertising revenue each year. In response, organizations are coming up with practice to discourage visitors to their websites from using ad-blocking software. One of the scad common tactics is for businesses to create an adblock wall, a barrier which avoids users from visiting a web page unless they disable their ad-blocker for that website or uninstall their sucker altogether.
None of these efforts have so far discouraged users. PageFair build that interruptive ad formats and security concerns are the chief reasons why consumers continue to install ad-blockers. And while adblock walls might squeeze in against a portion of the Internet population, nearly three quarters (74 percent) of consumers surveyed said they simply abandon those websites that use this technique.
There is hope for companies, however. PageFair reveals in its check in that 77 percent of users were willing to view some ad formats. It’s up to followings to research these appealing ad types and to work on improving their ad content multitudinous generally. In the meantime, ad-blocking won’t be going anywhere anytime soon.
To preferably understand the ad-blocking debate, please click here.