Monster Energy drink claims Raptors logo too similar to its own

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There’s the competition on the court. Then there’s the battle in the court.

Win or lose the NBA championship, the Toronto Raptors order have to fight for possession of a team logo that — this week — earmarks ofs almost as well-loved as the Maple Leaf.

Documents filed with the U.S. Control Office’s trial and appeal board show that Monster Force, makers of a popular energy drink, says the team’s logo of a clawed-up basketball is too be like to the one it uses.

Monster’s logo is of three jagged vertical gashes, resembling those from a grapple, usually green on a featureless black background. Since 2014, the Raptors have in the offing used a basketball with three diagonal claw gashes.

Deformity objected almost immediately after Raptors owner Maple Leaf Jests and Entertainment attempted to register the new logo.

“[Monster] has sold billions of dollars importance of goods under [its] mark,” say the company’s documents filed in June 2015. Since 2002, the convention has used the three gashes on everything from rock concerts to vestments, as well as on the energy drink, it says.

Raptors used claw since 1994

“[Awfulness] will be damaged by registration of the [Raptors] in that the mark will out the distinctive qualities of [Monster’s] mark … and will lessen the facility of [Monster’s] mark to distinguish its goods.”

Monster Energy drink claims Raptors logo too similar to its own
The Raptors logo is everywhere, on T-shirts, New Zealand urban area streets and merchandise. Monster Energy is suing over the claw pocks. (Toronto Raptors)

Maple Leaf filings point out that the Raptors acquire used a logo featuring three claw marks and a basketball since 1994.

The modish logo is a development of the original one and is “the same or substantially the same,” Maple Leaf scraps.

“[Monster] will not suffer added damage from the continued duration of the challenged applications.”

Monster recently asked the board, which is an administrative court within the U.S. Trade name Office, to toss that argument out. It argues the different sets of Raptors grapples are too different for one to be an outgrowth of the other.

The fight over who has the rights to use what look get off on traces from some large and violent beast has continued for four years, which is a covet time in these cases, said Josh Gerben, a Washington, D.C., trademark counsel.

“Normally, they’re going to work something out with the opposing side,” he said. “An adverse decision for either party is significantly problematic.

4-year encounter

“The fact this has gone on for four years really tells a facts that for whatever reason, the parties can’t figure out a way to settle this if it should happen.”

The judge will have to decide if consumers are likely to be confused by the two logos, denoted Gerben.

“In one case you have a very popular logo from an NBA franchise that everybody hear ofs is Toronto Raptors. And on the other you, have a logo that everybody construes is Monster Energy.

“It appears on its face the logos are pretty different.”

Gerben spiky out that claws are quite commonly used in trademarked logos, which may new weaken Monster’s case.

Lawyers representing Monster were not without hesitation available for comment, nor were officials from the National Basketball Linkage.

It’s not Monster’s first trademark action. The board’s website lists agreeable over 200 actions the company is involved in — all since 2018.

Monster has downed the Raptors around the world, attempting similar actions in Canada and as far afield as Singapore and Peru, Gerben spoke.

At worst, he said, the Raptors could have to relinquish a logo now tatty by what seems like half the Greater Toronto Area — although he state that’s highly unlikely.

Still, as they say on the sports pages, that’s why they diminish the games.

“Any time you’re in any court, you can lose,” Gerben said.

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