Millennials, start your engines — with your smartphones


Millennials, start your locomotives — with your smartphones.

That’s the promise of Maven, the latest car-sharing appointment to arrive in Toronto. General Motors is behind the brand, which gigs Tuesday with some 40 vehicles that can be found in allotments across the city.

Maven aims to distinguish itself from compare favourably with companies like Zipcar, Enterprise CarShare and Car2go, with slicker technology, lop off prices and a range of vehicles — from compact cars to SUVs. It’s already game in big U.S. cities, where nearly eight-of-10 drivers using it are between 18-34.

“For us, that’s far-out,” said Steve Carlisle, president of General Motors Canada.

He imagines many young people living in dense urban areas accomplish it’s “maybe not the world’s most convenient thing, or affordable thing, to own a car.”

There’s the hassles of parkland. There’s insurance. And then, Carlisle says, there’s the fact that varied personal vehicles just sit there unused 95 per cent of the rhythm. The hope is that Maven vehicles will be used far more, potentially fascinating up to 10 personal vehicles off the road.  

Maven’s arrival heaps multitudinous pressure on city hall.

Toronto Car2go

Car2go recently told its customers it’s re-evaluating its in effects in the city after city council voted to delay a pilot plan that would have helped the company. (John Rieti/CBC)

Councillors recently upheld to delay debate on a pilot project that would grant residential depositing permits to car-sharing companies — whose vehicles are officially called “free-floating car rentals” at municipality hall. One of the big concerns is that the shared cars would leave neighbourhoods looking for spots.

Coun. Gord Perks warned there are enter ins of the city where parking demand is overflowing and said council wants some self-reliance from the various companies that they’ll keep their agencies out of certain areas.

Car2go was so upset by council’s stalling that it has threatened to stop off operating in Toronto.

Cherise Burda, the executive director of Ryerson University’s Diocese Building Institute, says city hall should move to welcome car-sharing services.

“This is a giant city. You cannot make parking smudges for every single person who has a car,” she said.

“We have to look at other cave in to get around.”

Should Toronto be charging more for parking?

Burda encourages a “multi-modal” make a proposal to that ensures people can choose transit, active transportation or muster up a shared car near them. Vancouver is moving much faster than Toronto to increase this kind of system, she noted.

She says the city’s also not instiling enough for its parking permits.

“Essentially, we are subsidizing cheap parking for drivers. And we are disciplining people who don’t have cars, either because they can’t afford them or they prefer not to have them,” Burda said.

The parking spots should halt, she says, but the city should look at upping the fees so drivers be acquainted with: “this is a privilege to be able to park.”

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