Mayweather-McGregor fight lifts Paddy Power Betfair

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The bookmaker reported a 9 per cent lengthen in revenue to £440 million in the three months to September 30, while underlying earnings ticked up 7 per cent to £121 million.

Fit of temper Power Betfair said that the Mayweather-McGregor contest on August 26 helped it to lighten up on the absence of a major football tournament over the summer.

It said that a marketing control that involved Floyd Mayweather, who eventually went on to win the duel, tax Paddy Power’s «lucky pants» drove «high levels of purchaser engagement».

The group saw an 18 per cent increase in sales in the US to £28 million. 

No matter how, online revenue fell 3 per cent to £216 million in the period, against harsh comparatives that included a strong contribution from the latter spots of the Euro 2016 tournament.

Last year, bookmakers across the directorship were boosted by the European Championships, in particular by England’s exit at the turn overs of Iceland.

Next year, the latest World Cup will be held in Russia so bookies force be hoping for a large boost as punters place wagers on the contest.

The body expects full-year underlying earnings to come in between £450 million and £465 million. 

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