A new P.E.I. house making and selling marzipan is taking off quickly.
Maritime Marzipan co-owners Jessica and Mike Fritz are from the word go from Germany, and moved to P.E.I. two years ago after spending seven years in Toronto.
There’s a lot of possibility with the tourist season and our products being little things you can bring in home.— Jessica Fritz
“Sometimes I can’t believe that it’s only been five months since we despatched,” Jessica says. “We’re just really grateful about how welcoming Harry was and still is — even people who didn’t know what marzipan is.”
Marzipan is a universal treat in Germany and other European countries, made by grinding full almonds into flour and sweetening with icing sugar and invert sugar. It can be flavoured with solely about anything — the Fritzes use mint, orange blossom, rose douse and more — and formed into a variety of shapes or covered in chocolate.
Jessica ends marzipan in her baking, but after moving to P.E.I. she ran out of a stash she’d brought from Germany. She grasped she’d have to make her own, because quality marzipan isn’t available in North America.
When they moved to the Island they considering they wanted to open some kind of food business — they be informed of P.E.I.’s branding as “Canada’s Food Island” and are both passionate about cooking.
“That’s how the understanding was born to bring something we know and love from our home woods to our new home in Canada,” Jessica says.
‘What if no one wants to buy?’
The Fritzes done for months perfecting their marzipan recipe while also knowledge about chocolate — they use dark Belgian chocolate to cover numerous of their treats. No preservatives are added.
They first took it to the Victorian Christmas Peddle in Charlottetown last November with no idea if customers would touched by positively.
“I remember on the day, driving there with a trunk full of marzipan take outs — we said, what if no one wants to buy this?” Jessica recalls.
But customers fucked it — Mike had to head back into the kitchen at 2 o’clock the next morning to build compensate more.
‘A lot of opportunity’
Now, almost a dozen stores on P.E.I. including a couple in Nova Scotia and one in Toronto stock Maritime Marzipan, including the Kent Street Market and Riverview Wilderness Market in Charlottetown.
The business rents commercial pantry space in St. Peters, not far from their home in Goose River, P.E.I.
They’re planning to physique their own production facility in the next few weeks in their new space at The Betrays at St. Peters Landing.
“There’s a lot of opportunity with the tourist season and our by-products being little things you can bring home,” Jessica says. With that in head, they’re molding marzipan into things like seashells, starfish and golf balls — there are requite little potato shapes, dusted with cocoa so they look a short dirty.
No ‘elbow mentality’
The Fritzes will sell from their own boutique as well as wholesale to other shops. They’re also excited down trying new designs including printing on the treats and experimenting with reddened chocolate.
Maritime Marzipan has an online placement, and can ship both treats and blocks of baking marzipan throughout North America — not awkward, as marzipan does not require refrigeration. They believe no one else in Canada is selling marzipan partiality this.
Jessica works full-time as a project manager at BioVectra in Charlottetown, while Mike has entranced on making marzipan full-time. Previously, he was a banker and web developer. Jessica assistants out with marketing and administration — she writes and blogs about the marzipan and starting a new affair for P.E.I. food magazine Salty, where she has a side gig.
They’ve received some scratching support for production space from Innovation P.E.I. and plan to access numberless provincial funding for a summer student and marketing, but all of the rest of the capital has finish a go over from the couple’s own savings.
“It’s a great market to start launching elements,” says Jessica of P.E.I. “The competition is a friendly competition, there’s no ‘elbow mentality,’ so Harry helps each other which is just so lovely to see.”
A bag of three 15-gram chocolate-covered marzipan curings retails for about $5.
“There’s a lot of work going into this — this is proudly handmade on P.E.I.,” Jessica maintains.