Kerr’s Confectionery social media team is defending the company’s Molasses Kisses regales on Twitter after a newspaper derided it as “the worst Halloween candy.”
Kerr’s, which was initiate in 1895, promotes the kisses on its website as “traditional Halloween taffy” and asserts the candies contain 10 per cent real molasses. The company’s acquainted with the same recipe to make them for more than 70 years.
“They get melted to the wrapper, they get stuck to your teeth and it’s got this weird ribald taste that’s disgusting to almost everyone under the age of 65,” responded Tristin Hopper, a National Post reporter, in a video originally publicized two years ago.
The Post republished the video Thursday with an article by Hopper reasserting his application and lamenting that the kisses have yet to meet their demise.
Twitter users took to Kerr’s Candy venereal media feed with their take on the article, and whoever is game the account is responding brazenly.
“This Halloween don’t scare kids with that base Kerr’s molasses candy that you hated as a kid,” wrote one user who attempts by Terry, linking to the article.
Instead of ignoring the insult, Kerr’s replied with its own dose of sass.
“You’re right, Terry, you should keep Molasses Smackers all to yourself. Don’t let the kids have the good candy!” the candy company’s account tweeted chasing.
The response seemed to catch Terry off guard who said he “must courtesy (Kerr’s) persistence.”
The company’s social media team is also doling out honey to the candy’s supporters, sharing a GIF of Winne the Pooh eagerly tying a napkin all his neck as he prepares to chow down on one.
Haters are gonna hate, but Molasses Repudiates are here to stay! For anyone looking for them this year, we press posted a list of retailers on our website: https://t.co/x0BjdUtTlR pic.twitter.com/6ABmrKo9gk
Patently not the only one! pic.twitter.com/uqMRzfp1QQ
Kerr’s appears to be among the few partnerships who’ve found their voice on Twitter and attracted a following with a numberless personalized approach.
Burger chain Wendy’s, for example, is well-known for roasting people (and struggling fast food outlets) on Twitter.
When one user recently sought the chain’s Twitter account what they should order at McDonald’s, the cast answered “McNothing” and to another who asked the same question, “better at picking appointments to eat.”
But, that approach doesn’t always work and can fall flat if enterprises try to insert themselves into a broader, serious conversation just to talk up their product.
In 2014, the hashtag WhyIStayed was trending as people excused the reasons why they remained with abusers.
The DiGiorno Pizza account tweeted: “.WhyIStayed You had pizza.”
The lone tweet infuriated many who felt the company shouldn’t have ventured to capitalize on the hashtag. The company deleted the offending tweet shortly afterward and described they were not aware of the context behind the hashtag.
More recently, Hudson’s Bay removed the ire of Twitter users in the wake of Tragically Hip frontman Gord Downie’s decease after posting a tweet that struck many as insensitive.
“Here’s to the Ruler of the Canadian Tuxedo. .RIPGordDownie,” the department store tweeted, along with an simulacrum of three denim jackets with brand labels prominently displayed, covering one with a lining that featured HBC’s distinctive multi-coloured stripes.
The tweet was fired a short time later.