KANO’s build-your-own computers put power back with the people


The London-based institution designs and makes computer kits that anyone can build themselves.

The latest line-up instances its mission to demystify tech and features two DIY machines, currently costing £112 and £230.

New frills adding to the performance include a motion tracking sensor and a light quarter with dazzling pixels for designing apps and games that glue to real world data.

Kano’s portfolio is a power-grab for the people, urging digital democratic, inclusive and entertaining for the creative and curious, whether you are six or 96, describes co-founder Alex Klein. 


KANO’s build-your-own computers put power go with the people

Kano gives people an enjoyable way to understand how the coterie around them works so they feel more in control

Alex Klein

“We’re the only end-to-end computing company whose tech is as simple to build and proceed b conform as it is to use. Our devices, which can hold their own with other far more valuable laptops, allow someone to create their own technology and discover how to orthodoxy, in simple steps through storytelling, physical computing and play.” 

Kano’s universal community spans 86 countries, spawned by a different kind of computer establishment, one with “porous walls” through which some 30 million readies of code have been shared so far, says Klein.

“This feeds the advance of our physical kits which let you build PCs, screens, speakers, cameras and uncountable, opening up the coding world for art, games, music and interactions online.”

The task chose a “complete system strategy because we believe it’s the only way to reveal the problem of technological passivity and consumerism,” he continues. 


Kano’s latest DIY utensils currently cost £112 and £230

“For parents, kids, teachers and everyone else what is needed is something fathomed by them, something they can engage with and try before they buy. 

“Finally then they know what is going on in the inside and have supervision, not just tap, swipe and use. 

“Our computers engage on average for over 13 hours in the key month alone as new users play with the possibilities of the technology.”

It all began with doubt to Klein from a young cousin to make a computer as simple as Lego.

After record-breaking £1.1 million crowd-funding open in 2013 the company has sold more than 200,000 kits, in the function making programming and digital literacy accessible to the least connected or well-off.  


Kano’s broad community spans 86 countries

Kano was one of the first to be part of and better from Launchpad, Amazon’s programme designed to get new products recognition in the international marketplace helping them with e-commerce expertise and marketing. 

“Washing ones hands of that we could tell our story, reach new customers and expand the label. The reviews were especially helpful for development ,” says Klein whose co builders are his cousin Saul and entrepreneur Yonatan Raz-Fridman.

Its scratch computing compare with has proved a star-pleaser too with Apple co-founder and coding supremo Steve Wozniak sending it the thumbs up, musicians Nile Rodgers, Daft Punk and tennis ace Novak Djokovic discovering on board for workshops, and the business forging partnerships with governments (specifically the US under Obama), and educational institutions. 

Lead investor is US venture capitalist billionaire Jim Breyer and other UK enterprise heavyweights such as Sir Martin Sorrell and Sherry Coutu. 


Kano’s portfolio is a power-grab for the people, inventing digital democratic and inclusive

The company, which now employs over 70, harnessed open-source components from the come up with chain in China where it manufactures and its latest computer “brain” is the Raspberry Pi 3.

As a maquette it’s fast both getting to market and refreshing the design.

“But hardware is tough,” reflects Klein. “For most start-ups it begins with an app, we’re weaving together man components at the lowest possible price point, workshopped in 10 languages.”

The most just out £21 million funding round has been invested in software and low sell for kit as it continues its drive lowering barriers to entry.


Kano is available to anyone, whether you are six or 96, Mr Klein reports

Kano is also showing Silicon Valley-style success can be a London tech gumption one too in a city where it finds attitudes favour longer term philosophical and there’s a rich pool of talent on hand in the colleges.

Now ramping up enormousness retail and in more than 4,500 stores globally, the company’s chart is to extend its reach through partnerships with big platforms, teaming up with studios and set in new regions and languages. 

While the products may well help nurture budding architects and the next generation land jobs, the prime goal for Kano breaks Klein is “to give people an enjoyable way to understand how the world around them chores so they can express themselves and feel more in control of their subsequent”.

The business’s name was inspired by Jigoro Kano, father of the more time-saving modern martial art of judo, and also means ‘I make’ in Greek.  

Schoolmaster, tech fear slayer and social bridge, the reasons to have a Kano look set to mind multiplying wherever you are in the world. 

Amazon Launchpad is a programme designed to balm startups with innovative new products and market them to customers across the period. Since 2015, the Launchpad has worked with over 100 endanger capital firms, accelerators, and crowd-funding platforms to help more than 1,000 new firms. www.amazon.com/launchpad

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