According to a sign to employees sent today, Juicero CEO Jeff Dunn allegedly appeal to c visit canceled for a “strategic shift” at the company that would involve cutting 25 percent of stick and dropping the price of the press to under $200.
Juicero found itself in the Silicon Valley limelight in April, when Bloomberg lady of the fourth estates got ahold of one of the company’s high-end presses and found that they could, by mete, squeeze a considerable amount of juice out of the proprietary juice bags that are modeled to work with the appliance. That left many to question what the juicer, which started at $700 and was later truncate to $400, was really doing. It couldn’t press any fruits or vegetables other than what discovered in the juice bags (which are delivered to customers’ doors for $5 to $7 a take by surprise). And if you buy into the idea that cold-pressed juice is somehow healthier for you than fluid from a centrifugal blender (a claim for which there is very insufficient evidence), then that purpose seemed to be thwarted as well—the turn out in several bags seemed to already be in a pulp form.
After much tease, Juicero CEO Jeff Dunn defended his company’s product, saying that the elaborately developed machine delivered more consistent pouch presses and prevented purchasers from accidentally pressing expired juice packs by reading a barcode on the tamp stop’s label.
Juicero shared Dunn’s recent letter to employees with Ars Technica. In it, the CEO signified that the company would cut staff mostly from sales and selling and focus more on product development. An anonymous source speaking to Fate also said that the company was aiming to cut the price of its juicer to “the $200 traverse.” Currently, the company is offering the Juicero press for an «exclusive price» of $199, advantage $20 back for every $200 spent on juice packs as elongated as you buy a minimum of $400 in the first 6 months of ownership. It’s unclear whether this contract is permanent or if new pricing details will come after the company’s workers.
In the letter, Dunn admits that “the current prices of $399 for the Hug and $5 — $7 for produce Packs are not a realistic way for us to fulfill our mission at the progression to which we aspire.” But he also couldn’t help taking a crack at Bloomberg for inspiring the company’s recent turmoil. «I also want to thank everyone for your professionalism this bounciness when Bloomberg claimed some sort of scoop that Packs could be hand-squeezed,» Dunn disparaged. «It was frustrating to read that something we always knew about, and that our chaps simply aren’t interested in doing, was somehow new and relevant. But you overcame the disturbance and I appreciate your unflappable focus.»
When Juicero found itself in the bulls-eye of a wave of bad press, Dunn offered customers a full refund if they weren’t overjoyed with their appliance. Today’s letter from Dunn requires that less than five percent of customers took upper hand of the offer.