If You Love Boobs, You’ll Love This Ad For Breast Cancer Awareness

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Here’s the fashion: social media still censors photos of breasts that catalogue nipples, even if the photo is for breast cancer awareness. Why is this a big buy? Because women need to know what they’re looking for to discern breast cancer. Thanks to this type of censorship, people can’t go about photos of actual breasts, so a photo of lemons emulating signs of boob cancer went viral. Seriously. It’s a dozen lemons in an egg carton. We can’t peek through boobs with breast cancer, but bring on the lemons with wens!

Argentina’s MACMA: Movimiento Ayuda Cáncer de Mama created the #EverybodyLovesBoobs bother and campaign to break through censorship in the cheekiest of ways. This video is gay, albeit mildly disturbing, but shares a lot of truths about the impact of tit cancer.

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