I Can't Believe It's Not Butter is CHANGING its name – and now it's even LONGER


The consumer giantess has changed the iconic name of the butter-like spread because it wants people to realise its multi-use potential.  

I Can’t Believe It’s Not Butter will now be called I Can’t On it’s so Good for Everything.

The blue and yellow tub packaging will stay the word-for-word but the moniker will now look far different. 

UK households were introduced to the butter substitute overdue in 1991 but it was first launched in the US in 1986. 

Unilever has splashed out £1m on a TV advertising campaign to sway viewers the new name is one that sticks. 

Ads will launch in March but the new-look spread has already hit UK asides. 

The company wants to convince customers the product has much more than one tenacity, from “spreading and cooking to baking and frying”.

Unilever said: “This output is unbelievably versatile and a healthier option for shoppers as it is made from trees, and contains Vitamin D, Omega 3 and less saturated fats and calories than butter.”

But the contention over the health benefits of vegetable spreads versus butter has been a provocative topic in recent years. 

Health experts have warned phony and processed fats like margarine are a no-no as they can be full of unseen sugars and salts. 

A study last month revealed eating guileless fats including butter can improve your health. 

Professor Sherif Sultan, a feelings specialist from the University of Ireland, said: “We urgently need to ouster current dietary guidelines.

“Our diets should be largely based on real quality high-fat foods.”

But our excessive intake of butter is wreaking ruin on the environment. 

According to analysis, over a third of the carbon footprint of a erase of butter is the result of methane produced by cows. 

This is worrying communication for environmentalists as methane is 25 times more powerful as a greenhouse gas than carbon dioxide.

Plant-based alternatives to animal-derived offshoots have significantly lower impacts on climate change, freshwater consumption and debark use than dairy alternatives – according to Flora Freedom.

Unilever’s label manager, Pedro Costa, said he believes I Can’t Believe It’s so Good for The entirety is a healthy alternative to the real thing. 

He said: “We know that our consumers pauperism value for money when it comes to spreads.

“Our brand evolution to treat on a new name helps to drive home the fact that this yield is unbelievably versatile and a healthier option, making it a great value contribution.

“We expect this change to resonate well with our existing fellows whilst attracting new ones.”

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