Margaret Perdue started trumpeting when she heard on the radio that the bridal retailer responsible for her amalgamation gown had abruptly closed its doors.
«This is how bridezillas are hatched,» held the 33-year-old Toronto resident. «I was distraught. When you try to plan for your combining in advance and things come crashing down, it’s a hit in the heart.»
With her blend in October, she had already put down a $1,056 deposit on an ivory floor-length gang — named after Princess Elsa from Frozen — back in May. In a trice, Perdue found herself scrambling to find something else.
When you go storing for a dress, you get emotional. You plan your whole wedding based on it. You disclose a bond with the dress. It’s not that easy to get over. — Hamilton First-class for Bride manager Marcella Lico
But she’s not the only bride-to-be panicking.
Florida-based wedding retailer Alfred Angelo shuttered its 60 U.S. stores and filed for Chapter 7 bankruptcy liquidation in July, disappearing brides-to-be around the world without the gowns they had already ordered.
Some the missises offer up their gowns
Many of them took to social ordinary to complain. At the same time, some women have offered up their own gowns.
«Vastness 12/14 dress. Detachable straps,» one tweeted on August 5. «I disposition love to donate my wedding dress to any bride who has been shafted by Alfred’s .AlfredAngelo.»
This month, Alfred Angelo put a statement on their website:
«The Chapter 7 Trustee greatly regrets the frighten that Alfred Angelo’s July 14 bankruptcy filing has caused its patrons,» it said.
«While we have been successful in obtaining customer chronicles and delivering many dresses and accessories for customers all over the country, despite that smooth after the bankruptcy filing date, it has now become apparent that the logistical and economic strain of fulfilling each and every open order makes persisting that course of action no longer possible.»
Alfred Angelo’s conjugal wear was sold at 1,400 locations, including many in Canada.
19 Hamilton brides hurt
Marcella Lico, manager at Best for Bride in Hamilton, said her cache has 79 clients who were affected, 19 of whom are brides. And that’s not even-handed including the ones at the company’s three other locations in Ontario.
She clouted she is «repulsed» by Alfred Angelo’s treatment of the people buying and selling their masquerades.
«For a company that’s been around for as long as they have, it’s repulsive,» Lico said.
Luckily, most of the affected clients have repeatedly, she said. Her store has only issued five refunds so far, which amount to around $8,000 in lost business.
Lico said she was on vacation when the rumour broke and many clients started calling the store before her caduceus had a chance to reach out.
«In the first couple of weeks, we didn’t have much info to allow them. We didn’t know if we would be getting the (dresses),» she translated. «We still haven’t heard from Alfred Angelo at all.»
Lico divulged the fact that Alfred Angelo filed for Chapter 7 bankruptcy protection money indicates they had financial issues for a long time.
«They should suffer with advised retailers like me that they are restructuring and taken the slogan behaviour road, where they stop taking orders until they see things out,» she said. «This way, they are not leaving millions of people in the lurch.»
‘You cultivate a bond with the dress’
Lico said she has been allocating tests to brides, who get up to 40 per cent off, so that at least some of them can at with the vision they had for their wedding.
«When you go shopping for a gown, you get emotional,» Lico said. «You plan your whole wedding based on it. You bloom a bond with the dress. It’s not that easy to get over.»
And it’s not just brides who get had to change their plans.
Taylor’s Bridal Boutique, which is based in Elmira, Ont., has four conjugal parties who were impacted, three of whom received refunds.
«We wish have never considered holding the money they paid and changing them choose other dresses from Taylor’s they were not 100 per cent exhilarated with,» said owner Linda Taylor.
«This was a very inauspicious situation and one I would have never expected after working with this party for 20 years.»
‘You will need to find alternative dresses for your shoppers’
In a July 25 email to Taylor, Patricia Redmond, a lawyer who sketches Alfred Angelo, wrote: «Unfortunately, the dresses due to be shipped after June 24th wish not arrive…At this point you will need to find alternative berates for your clients.»
Woodbridge, Ont.-based Amanda-Lina’s Sposa Boutique did simply that for Perdue.
«Our store sympathized with the situation,» said president Sam Pollari.
The mob of Say Yes To The Dress Canada reality TV show doesn’t carry Alfred Angelo, but that didn’t stay Pollari from rushing to save the day.
During the consultation, Perdue cracked on about three dresses before falling in love with a sparkly ivory ball gown and homologous cape from Calla Blanche’s fall 2017 collection, which isn’t in reservoir yet.
Three hours later, Amanda-Lina’s received confirmation from Calla Blanche that the doctor reprimand would arrive the week of August 21, while her cape discretion come in five days before her wedding.
«Everyone was excited,» Pollari voted. «Hallelujah!»
Perdue said she is «mesmerized» by her new dress from Amanda-Lina’s, which wrote her cry a little, but they were tears of joy this time.
«I am over Alfred Angelo,» she suggested.