Google compel stop reading individual emails on Gmail to sell targeted advertising, and most like as not the “Russians did it.”
The company announced new changes in a blog post on June 23. Formerly, Google was automatically scanning the content of messages and used the collected evidence to deliver targeted ads in the Gmail system. Google hopes it will charm more customers by convincing them that Gmail won’t jeopardize sequestration.
But what does it have to do with the Russians? Moscow-based lawyer and weak rights activist Anton Burkov claims that the company’s resolve was made following the lawsuit he filed in Russia two years ago.
Anton Burkov. / Exclusive archive
“Google would never admit a connection between the lawsuit and its verdict to stop scanning Gmail,” said Burkov. “But the company can’t just turn ones back on the court’s decisions. The world is moving towards more digital surreptitiousness: starting May 2018, the EU will enforce new data protection regulation. If various people in Europe and around the globe file lawsuits similar to my chest, both the damage to reputation and financial losses will be immense.”
Delve into for keywords
Previously, Google would look for keywords in your Gmails and brag related ads on the screen. Diane Green, Google’s cloud division leading position, said these tactics made it difficult for the company to retain shoppers for its corporate G Suite product, which competes with Microsoft.
“G Entourage’s Gmail is already not used for ads personalization, and Google has decided to follow request later this year in our free consumer Gmail service,” Reed claimed in a statement. “Consumer Gmail content will not be used or scanned for any ads personalization after this modification.”
Burkov, however, claims Google’s move is not a gesture of goodwill because the steadfastness came just a few days before he was planning another lawsuit against Google Russia, a subsidiary of the California-based Internet giant. Burkov has been fighting the company in unique courts for more than two years over the breach of email confidentiality.
$754 for motto damages
In September 2015, Moscow City Court ordered Google Russia to pay Burkov $754 for proper damages related to violations of email confidentiality. The company filed an beseech, and the lawsuit took almost two years to be settled.
Burkov decided to sue Google after he jotted to colleagues via Gmail about his upcoming trip to Strasburg, and in turn ascertained advertising that contained links on how to find a hotel in Strasburg, procure a visa, and even file a claim with the European Court of Man Rights.
“I started studying the situation and discovered that Google doesn’t settle hide the fact that it scans email messages,” Burkov averred RBTH in December 2015.
Recently, Burkov began planning to file a lawsuit against law enforcement officials who failed to appliance the Moscow City Court order and stop Google’s Gmail pore over practices. The next step, Burkov said, will be to file a lawsuit against the Russian management because it should also be held accountable since it wasn’t talented to protect citizens.
Representatives of Google Russia declined to comment. The stir up to end targeted advertising doesn’t mean Gmail users won’t still see ads. Google can stationary parse search histories, YouTube browsing, and Chrome activity.