Google redesigns mobile search app to add personalized feed


Google on Wednesday stated an overhaul of its search app on mobile phones to include a personalized feed of tie-ups about hobbies, travel, sports and other topics, a move that advances the search company into more direct competition with common networks such as Facebook.

Google, the world’s largest search motor and a unit of Alphabet Inc., said the changes would begin rolling out in the Unanimous States on Wednesday and other countries in the coming weeks.

The new offering is mustered «Google Feed,» a name that may conjure comparisons to Facebook’s «Newsflash Feed,» a feature on Facebook used to browse updates from cockers, family and other sources.

Google said, however, that it was not demanding to duplicate Facebook Inc, the world’s largest social network. Instead, the attendance said it wanted to create another place to see a stream of relevant search evolves.

«This feed is really about your interests … It’s not at the end of the day about what your friends are interested in,» Ben Gomes, a Google shortcoming president for engineering, said in a briefing with reporters.

Competition for ad dollars

Commonplace updates might include a link to a website with tips hither an upcoming vacation spot, or a link to a page about cycling or another recreation, the company said.

Facebook and Google are jockeying for attention online and by annexe, for advertising revenue based on those eyeballs. The two Silicon Valley companies are contemplated to take in some 50 per cent of overall online ad spending in 2018, according to check out firm eMarketer.

There were no immediate plans to include advertising in Google Victual, Gomes said.

Google Feed will suggest links based on a operator’s Google search history as well as data from other Google cares, such as YouTube, Gmail and Google Calendar, the company said.

In ell to putting Google Feed on mobile apps, the company is looking at affixing it to web browsers in some form, 
Shashi Thakur, a second Google defect president for engineering, said during the briefing.

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