Google is good at building phones but terrible at selling them

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Increase / The Pixel 2 and Pixel 2 XL.
Ron Amadeo

With the recent acquisition of one of HTC’s smartphone bands, Google appears more committed than ever to being a smartphone armaments maker. The company still has a long way to go to reach a substantial customer derive, though. The research director for IDC, Francisco Jeronimo, shared some spellbinding smartphone shipment numbers from the IDC’s quarterly industry report.

The IDC influences Google shipped only 3.9 million Pixel phones in 2017. That’s beneficial, in that it is double the previous year’s shipments. On the other hand, the IDC phrases Apple shipped 215.8 million iPhones in 2017, which ascends out to 4.15 million a week. So Apple ships more phones in a week than Google does in a year.

They beat a hasty retreat good phones

Google’s jump into the hardware arena with self-branded phones began with the triumph Pixel phone at the end of 2016, and the company still has a ton of work to do. Google has examined it is good at the «phone building» part of being in the smartphone business—the Pixel 2 and 2 XL are obviously the best Android phones you can buy. Google hasn’t made a lot of progress in the «on offers and support» part of the smartphone business, however.

For starters, Google at most sells Pixel phones in six to eight countries, depending on the model, so Google is not the slightest bit competitive in the worldwide shop. Something like the iPhone X is available in 70 countries. Of course with a wider fellow base you’ll sell more phones.

Apple also has a retail empire, with 499 department stores across 22 countries. The stores give Apple an army of salespeople onward force iPhones in premiere retail locations, along with a support procedure that can’t be matched by any other smartphone provider—if you have a problem, justifiable go to an Apple Store.

Google occasionally dabbles with pop-up stocks for the holidays, and it has some dedicated displays inside electronics stores, but it’s maiden a standalone retail presence. Google’s support system is also lacking, as maintenance is all done online. Apple also has deals with all the major carriers in the US, gamble iPhones in even more retail locations with even profuse salespeople. By contrast, Verizon is the only carrier selling Google phones in-store.

Consistent with those relatively paltry sales numbers, Google also dealt with a lot of Pixel trite issues in 2017. Even five months after the launch of the Pixel 1 at the end of 2016, the band couldn’t keep the phone in stock on the Google Store. Google Arms SVP Rick Osterloh referenced the Pixel’s constant stock issues at the Pixel 2 despatch, saying, «I just wish we had a few more of them to go around.»

On one hand, barter basically every Pixel phone you make is a good thing, but Google as likely as not would have sold a lot more if it had met the demand. Google seems to deceive improved its supply line issues with the Pixel 2, which has day by day been in stock.

We’re using Apple as an example not just because the two troops are frequent rivals, but also because Apple offers the closest offering lineup to Google, with only a handful of high-end models. Samsung, with a roomier range of price points, is the smartphone sales leader with 317.3 million phones moved in 2017, according to IDC. Lower-end phones lead to more sales, and Samsung joins yearly Pixel shipments every 3.5 days.

One thing not multitudinous people will realize is that Google’s smartphone pricing is serene more high-end than Apple’s, though. Google’s cheapest phone is hindmost year’s Pixel 1, which got a $100 price drop when the Pixel 2 possess c visited out and is technically for sale for $549 (although it’s still sold out). Apple, meantime, starts its smartphone line with the $349 iPhone SE. People are much assorted willing to buy a cheaper product, and Google’s nascent hardware brand strength have a harder time convincing people to pay top-dollar.

Solving the roots issues with the Pixel 2 this year is a big improvement, but if Google remarkably wants to compete in sales numbers, it has many more problems to clear. More countries, a better retail presence, and more carrier reckon withs would be a good start. A phone that pushes into the value payment market would be a big help, too.

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