Google denies claims of a desktop revamp


Widen / Yahoogle.

Google’s homepage has been a establishment white page for basically ever, with little more than a search box and a few buttons to get alcohols to a search results page as fast as possible. Yesterday, a report from The Paladin claimed this would be changing, and Google would be adding a «communication feed» to «» The Google app on mobile devices has long had a news support—originally introduced as «Google Now»—and the report claims a similar interface is crop up b grow to the desktop.

The crux of The Guardian‘s report says, «The feed of personalised info, which has been a mainstay of Google’s mobile apps for Android and iOS since 2012… thinks fitting become part of the main desktop experience in the near future, the Keeper understands.» But there are a few aspects of the report that make me question its authenticity.

In front, the report pulls quotes and images from Google’s July 19 blog position about news feed upgrades, but Google’s post was only on about the mobile site and apps, and The Guardian‘s report doesn’t divulge that clear. Second, the report contains an error in the title and lede: «Google to radically become homepage for first time since 1996,» the report reads. «Google’s splendidly simple homepage with its logo and single search box on a white horizon is set to undergo a radical change for the first time since its launch in 1996, with the as well of Google’s interest and news-based feed.»

«Google» did not exist in 1996—either as a convention or a search engine name. Google only officially incorporated as a flock in 1998, and according to Google’s official company timeline, the «Google» select wasn’t even thought of until 1997.

We shot Google PR a question forth the report, and the company denied the desktop site was getting a revamp.

By reason ofs for reaching out. Confirming that later this year, we hope to enwrap some version of the feed experience to on the mobile web. However, the shape and functionality are still completely unconfirmed as this is still in testing aspects.

To be clear, we have no plans for desktop.

The problem I have with let fly the report down and moving on is that a move like this approves a ton of sense. As scary as a change to the iconic Google homepage might non-standard like, does anyone use it anymore? With search functionality built avenge into Chrome, Firefox, Edge, Safari, and every other browser, there is little persuade for desktop users to visit the blank homepage. Even Google’s own browser doesn’t use as the homepage. Chrome’s New Tab Attendant is modeled after the layout, but the addition of favorite sites wants the browser pulls the layout code for it locally, not from the Web.

The addition of Google’s device learning news feed could make a useful stopping-place again, instead of a splash screen in between you and your search occurs page.

It almost seems inevitable that Google’s mobile advice feed will pop up on the desktop somewhere. In 2014 Google briefly integrated the Google Now info feed into desktop Chrome via the notification panel, but the project expired when Google killed Chrome’s notification panel in 2015. Google also hardened to have a product called iGoogle, which was exactly this opinion—a combination of the Google Search page and customizable news, weather, and widgets. iGoogle go to ones rewarded because no one in Google wanted to maintain it, but with Google’s machine-learning chops today, something ilk iGoogle could be more customized and useful than ever. It was a cloth idea then; it’s surely a good idea now, right?

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