General election 2017: design industry reacts to shock hung parliament result


The Conformist Party has failed to secure a majority and will join up with Northern Ireland’s DUP to course the new UK Government – we ask designers how they feel about the result and what this could importance of for the industry.

Voters took to the polls on 8 June to choose a new UK Government, and the fruit announced the following day has surprised the nation.

The Conservative Party was expected to win a seniority, with recent opinion polls falling in leader Theresa May’s approbation. This no doubt influenced the prime minister’s decision to call a last-minute, flout election in the first place.

But this confidence was dashed when the upholder lost seats and fell eight MPs short of the 326 needed to decorum a government on its own, resulting in a hung parliament.

Labour also shocked the segment by securing 29 more seats than it held prior to the referendum, exceeding expectations.

Almost 70% of the eligible public voted in this choosing, the highest turnout in over 15 years, showing that governmental engagement is at a high.

What happens now?

The Conservatives have confirmed that they devise work with another party, Northern Ireland’s Democratic Unionist Detachment (DUP). One option is to form a coalition government; the DUP holds 10 seats, so this liking give them an overall majority of 329 MPs.

Another option is for the Unprogressives to form a minority government, with a less formal “confidence and quantity” set-up, where the DUP agrees to support the Conservatives on its budget, policies and certifies. In return, the Conservatives would enact some of the DUP’s manifesto policies.

It is technically tenable for parties with fewer votes to join together and form a “radical alliance”; but despite Labour’s unexpected rise in popularity, it was not able to connect up with the Scottish National Party (SNP), the Liberal Democrats, the Green Rave-up and Plaid Cymru as this would not have given the collective classify the 326 seats it needed to form a government.

The design industry replies

Designers and industry professionals have reacted to the result with a mix of optimism and trepidation. There are look forward ti around a “softer” Brexit now that May’s power has been diminished, which could follow in more relaxed rules around freedom of people, goods and services, and the retention of European Union (EU) copyright laws. But there are also worries that the shock result could weaken the reputation of British matters.

The DUP and Brexit

The DUP is a predominantly right-wing, Northern Irish party which holds a company of “extreme” views, such as being anti-abortion and opposed to gay marriage. It is also pro-Brexit, and buttressed Leave in the EU referendum campaign.

But the DUP’s manifesto shows it to have more left of centre views than the Conservatives in Brexit negotiations.

The party is adamant close by no borders or restriction of trade between Northern Ireland and the Republic of Ireland, and it also shortages to have a free trade agreement with the EU, retaining ease of progress of people, goods and services. It asks for the rights of EU citizens living in the UK to be defended, and to continue taking part in EU research funding programmes and attracting foreign university students.

A “softer” Brexit could benefit the creative works

So if the Conservatives and DUP join up, we could be “looking at a much softer Brexit”, utters Jack Tindale, manager of design and innovation at non-profit policy-makers PolicyConnect.

“This could cruel remaining in the customs union or having greater involvement in the free only market,” he says. “We might be looking at less hassle with affects to intellectual property (IP) rights, trade with Europe, and free transfer of goods and services. Across the industry, the view is probably going to be that this is overwhelmingly more beneficial for the creative industries.”

Currently, 6% of the creative industries are made up of proletarians from the EU, and many UK designers rely on EU unregistered design right laws for copyright and IP defence.

“Originally a ‘hard’ Brexit was about withdrawing the UK from all areas of European legislation,” he avers. “Now, it seems less likely that we will leave the EU’s legal framework exclusively.”

The unexpected result could damage UK’s esteemed design sector

While a safer Brexit deal could help design businesses continue to exchange with EU countries and retain talent, the question is: will the EU be interested? Artists are concerned that the confusing and surprising turnout of the election might destruction other nations’ perceptions of the UK’s creative industries, which until now eat been highly-esteemed. In 2013, the design industry delivered £71 bn to the UK restraint, and currently employs more than 1.5 million people.

“Those in Europe who aren’t make fun will be shaking their heads in disbelief,” says Erika Clegg, co-founder at format consultancy Spring. “Our negotiating position for Brexit is significantly diminished.

“Government is doing very little to support our industry’s remit to grow professions, improve lives, keep people in skilled employment and underpin the UK’s noted,” she adds.

James Jefferson, executive creative director at design hard Equator, agrees that the UK’s change of heart could undermine the value of organization businesses.

“The creative and digital economy has a powerful global reputation,” he says. “The turmoil of drawn-out discussions threatens to undermine this by chipping away at the confidence of investors, entrepreneurs and the universal talent pool.”

Conservative MP Ben Gummer, who is responsible for digital, has also demolished his seat in the election, which could result in “further upheaval”, Jefferson annexes, and perhaps mean less focus is placed on transforming and streamlining Administration services and websites.

Regardless of DUP, Government needs to prioritise designers’ rights

With a renegotiation about Brexit, it could be that EU copyright and IP laws are retained; but if they are ditched, then the UK Direction needs to create new laws, says Dids Macdonald, founder at Anti-Copying in Point (ACID).

“UK designers will be severely disadvantaged if they lose EU unregistered enterprise rights, which the majority rely on,” she says. “EU design laws preserve the individual character of designs in terms of shape, texture, colours, ornamentation and statistics, while UK rights only protect shape.

“ACID is pressing Administration to introduce a new law which mirrors the protection of EU laws, to put UK designers on a level-playing arable with their EU counterparts.”

Government needs to take design Scouts honour

Macdonald adds that other important priorities include “obeying to micro-businesses and small and medium-sized enterprises (SMEs)”, considering tax forces for the creative industries and using more every-day language “which tintinnabulations with the man, woman or designer on the street”.

Sarah Weir, chief administrator at the Design Council, also calls on the Government to recognise design as an budgetary and social asset, and let this inform revised Brexit negotiations.

“Produce design can drive economic growth, improve built environments, attack social challenges and bring people together,” she says.

“We must aim to jail design talent in the country. These minds will discover how we can run up living standards, pay for social care, rejuvenate our health service, construct homes, and create places that help all of us live healthier survives. We call on a new Government to position design at the centre of its plans.”

Designers miss to use their skills to speak out and innovate

While industry professionals are adamant that Sway should use this opportunity to reconsider design’s importance across weird sectors, others think creatives have a part to play in using their flips to make a political impact.

“I’m confused by what a coalition between the DUP and Reactionary Party might mean for the creative industries,” says freelance illustrator and artist, Ben Tallon. “But what I do know – and have been energised to be a part of – is the actual use of political, visual communication by the creative world.”

Many designers and illustrators were entangled with in political campaigns encouraging young people to vote in the lead-up to the appointment, from Studio Output’s non-partisan campaign RizeUp, through to Jelly London and Scrap the Ballot’s online gallery incorporating work by various artists.

Alongside visual hurls, social media campaigns and collaborations with musicians were inured to to engage voters. Although it is not clear what direct influence these toss ones hat in the rings had, figures from Sky News indicate that voter turnout of 18-24-year-olds was 20% high-priced this year compared to 2015.

“We must keep the momentum and protect our manufacture with the same relentless, passionate and informed voices to protect copyright, abroad talent and the freedom to express ourselves,” says Tallon.

And while the purposes of the election result on the creative industries – and society as a whole – are not yet clear, profuse are hopeful that diversity is on the up. “Many young people found their put into words and voted in numbers, and there will now be a record number of female MPs in the Family of Commons,” says Aileen Geraghty, managing director at London and Glasgow-based draft studio 999. “So there is some progress after all.”

How do you feel involving the election result and its effects on the design industry? Let us know in the comments detachment below.

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