At the start of the year, the grocer launched misnamed boodles – butternut squash noodles – and courgetti, which is spiralised courgette s ghetti.
The new family of vegetable products has proved a hit among shoppers, said the chain’s boss today.
Tradings at Sainsbury’s increased by 0.1 per cent in in the nine weeks to March 12 2016, com red with a upon of 0.4 per cent in the prior quarter.
Chief executive Mike Coupe intended: “We are progressing well with our quality investment in 3,000 own-brand effects.
“The new year is traditionally a time when customers focus on healthy break bread and to cater for this demand we launched a number of vegetable-based product alterations including boodles (butternut squash noodles) and courgetti (spiralised courgette) which are developing extremely popular with our customers.”
It comes as Sainsbury’s tries to buffet up its size to take on rivals such as John Lewis and Amazon by hold Argos owner Home Retail Group.
The supermarket offered £1.3billion for the South African private limited com ny in February but since then South African retailer Steinhoff upped the confines with a £1.4bn offer.
Sainsbury’s now has until March 18 to submit another proposition.
But the firm’s management today refused to reveal whether they purpose to make another pitch for Home Retail Group.
Mr Coupe utter: “The Argos bid is not a must-do deal at any price and if it doesn’t go ahead then Sainsbury’s ss on continue.”