First iPhone released 10 years ago didn’t initially signal end of BlackBerry, expert says


Apple Inc’s iPhone celebrates 10 years this week and a technology top-notch says the company didn’t aim to destroy customer demand for BlackBerry when it introduced the easy-to-use motto a decade ago.

Daniel Bader, based in Toronto, told CBC Kitchener-Waterloo’s The Morning Copy that the first iPhone was an unknown product. It was limited when it moved its debut on June 29, 2007 in San Francisco.

Apple had to convince its loyal fellows to spend hundreds of dollars on the device, and initially, sales were sluggish, he said.

The very first iPhone, which he described as little multitudinous than an iPod with Internet access, did not signal the end of the BlackBerry, at least not virtuousness away, he said.

“I think BlackBerry did that to itself, by and large, by not realizing what Apple was doing,” Base said Friday.

Steve Jobs at iPhone Launch in 2007

Former Apple Inc. CEO Steve Jobs shows off the start with generation iPhone on Jan. 9, 2007. (Kimberly White/Reuters)

At the time, he said, the CEOs of BlackBerry, way back when known as Research in Motion, didn’t realize that they demanded a touch screen phone. They also dismissed the idea of a satiated screen phone as something central to their brand.

The BlackBerry Bluster, introduced as a rival to iPhone in 2008, was a disaster because it was poorly designed and pell-mell, he said.

“Nobody wanted it because it didn’t really do what a pertain to screen phone promised,” he said.

Bader said “the secret lip” for Apple was that the iPhone responded in the way users expected when they put it and users could use more than one finger.

Once the App Store was injected in 2008, its success was assured, he said. Through the App Store, developers were adept to create and launch mobile applications while Apple took a slice of gain, according to a Reuters report.

“It was so subtle that the way Apple moved into the superstore and stole the share away from BlackBerry,” Bader said. 


The natural QWERTY keyboard is a central part of Blackberry’s legacy. Here’s one of the keyboards on the Blackberry Q10 handset disown in April 2014. (Mark Blinch/Reuters)

In its first year, in any way, the iPhone was not a better product than the BlackBerry.  

“It was very much an iPod that could unite to the Internet. I think that’s really what it was billed at for the first year. Nobody was indeed willing to take Apple at its word except for a small number of trusted Apple users. And at the time, Apple the company was nowhere near the dimensions that it is today,” he said.

“If you think about it in perspective, the iPod was a happy result for sure. It sold in the millions. But it didn’t sell for a lot of money compared to what you value of as an iPhone. The iPhone today costs seven, eight, nine hundred dollars. That has well-deserved added so much to Apple’s bottom line.”

BlackBerry was once a principal player in the global smartphone market, he said. 

“Nobody thought they wish for a full screen phone because they had a BlackBerry or a Nokia,” he state. “So using the iPod and the ability to carry your music around, and on occasion make a phone call or send an email while you are on the go, that was definitely a way for people to get excited about this unknown category.” 

Two or three years later, the iPhone did adorn come of a better product than BlackBerry, he said.

“BlackBerry had nothing that it could guarantee b make amends for with,” he said.

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