The Financial Times (FT) has skiffed a refreshed version of FT Weekend, which includes a Saturday edition of the newspaper, FT Arsenal and a new video channel set to launch in April called FT Life.
The redesign has been give transported out in-house by the FT’s in-house design team, led by design consultant Mark Leeds.
The refreshed look foci to give the FT’s weekend offering – which focuses largely on lifestyle, arts and customs – a more “contemporary” image, drawing attention to its illustrations, photographs and in a few words without creating any unnecessary “diversions” on the page, says FT Magazine editor-in-chief Alice Fishburn.
“Clean” and “focused”
“Our lives have enough stoppings as it is: we have tried to make our print pages clean, focused and a mild contrast to the frenzy of all our devices,” she adds.
The paper’s custom Financier typeface, triumph introduced when the FT underwent a complete redesign in 2014, has now been usher ined within the magazine. A more generous leading has been introduced for the publication’s regular columns, while the Food and Drink pages are more converged on “vibrant imagery” than previously and written features are given “lofty freedom in terms of variety, scale and ability to respond to the subject,” answers Leeds.
The FT’s Saturday edition also features a redesigned front recto which looks to reflect its “distinct personality” from the weekday form, says FT head of design, Kevin Wilson.
Redesigned front folio
One of the main changes has been to remove the News Briefing panel from the newspaper’s fore page, replacing it with “stronger visual teases” to the content in prison the Weekend edition, says Wilson.
The new design also encompasses digital fundamentals, such as a How To page featuring short pieces of video content, with capsizes from individual videos then being published within the ammunition. FT Life – the weekend section’s new video channel – is also set to launch in April.
The redesign comes alongside a marketing campaign produced by ad agency Founded, which looks to highlight the juxtapose between “professionals’ weekday vs weekend lifestyle”, says the FT, featuring notions such as a row of fives office chairs lined up next to two theatre enthrones.
The redesigned FT Weekend has now rolled out across its print and online platforms.