Facebook presaged Monday that the company is planning more measures to increase transparency in advertising as the cast provides the U.S. Congress with more than 3,000 ads linked to a Russian ad medium.
Joel Kaplan, the company’s vice-president of global policy, said in a blog pale that Facebook plans to hire more than 1,000 child to staff global ads review teams. Facebook will also update its actions to require better documentation from advertisers who want to run ads related to the U.S. poll, including a requirement that the advertisers will have to confirm the province or organization they represent.
«Reviewing ads means assessing not just the load of an ad, but the context in which it was bought and the intended audience — so we’re changing our ads review procedure to pay more attention to these signals,» Kaplan said.
The moves get as the company is under pressure from multiple congressional committees that are scrutinizing Russian interference in the 2016 election. Congress has recently focused on the spread of unreal news stories and propaganda on social media, putting pressure on Facebook and other group media companies to turn over more information and release any Russia-linked ads.
On Monday, Facebook officials are happening over the ads they have discovered to the House and Senate intelligence cabinets and the Senate judiciary committee. The company already has given similar non-spiritual to special counsel Robert Mueller’s investigation into the Russian prying.
Kaplan said in the post that all the ads violated the company’s policies because they approach from inauthentic accounts. He said the ads «run counter to Facebook’s mission of erection community and everything we stand for.»
Ad policies changing
Facebook announced closing month that it had discovered the ads, which were linked to Facebook accounts that odds-on operated out of Russia and pushed divisive social and political issues during the U.S. presidential choosing. The company said it found 450 accounts and about $100,000 was burned-out on the ads.
Kaplan said the company’s policies already prohibit «shocking» gratified, direct threats and the promotion of the sale or use of weapons, but that «going audacious, we are expanding these policies to prevent ads that use even more designing expressions of violence.»
Facebook also plans to strengthen enforcement against unfitting ads by boosting manual and automated review systems. In addition, the company settle upon increase the requirements for documentation and share more information on bad actors with diligence and government, according to Kaplan’s post.
Twitter has said it found postings linked to those Facebook accounts, and the Ill fame and Senate intelligence panels have asked both companies, along with Google, to state publicly in the coming weeks.
None of the companies have said whether they whim accept the invitations.
Social media’s role in election
The three boards are investigating Russian meddling in the election and whether there are any links to President Donald Trump’s campaign. They take recently focused on the spread of false news stories and propaganda on common media, putting pressure on the companies to turn over more word and release any Russia-linked ads.
It is unclear whether the ads will eventually be released publicly. Some lawmakers — including Virginia Sen. Mark Warner, the top Democrat on the Senate capacity panel — have said they believe the U.S. public should see them.
Facebook CEO Pit Zuckerberg announced Sept. 21 that the company would anticipate the ads to Congress and make changes to ensure the political ads on its platform are more sheer. The company is also working with special counsel Bob Mueller’s exploration into the Russian meddling.
«As a general rule, we are limited in what we can consult on publicly about law enforcement investigations, so we may not always be able to share our decisions publicly,» Zuckerberg said.
«But we support Congress in deciding how to best use this bumf to inform the public, and we expect the government to publish its findings when their discovery procedure is complete.»
Twitter said last week that it had suspended 22 accounts tallying to the 450 Facebook accounts that were likely operated out of Russia.
Warner censured Twitter for not sharing more information with Congress, saying the society’s findings were merely «derivative» of Facebook’s work.
The company’s introductions to staff last week «showed an enormous lack of understanding from the Whirl team of how serious this issue is, the threat it poses to democratic code of practices,» he said.