Facebook confirmed Monday that the company is planning more measures to increase transparency in advertising as the assembly provides the U.S. Congress with more than 3,000 ads linked to a Russian ad medium.
Joel Kaplan, the company’s vice-president of global policy, said in a blog pylon that Facebook plans to hire more than 1,000 people to alpenstock global ads review teams. Facebook will also update its actions to require better documentation from advertisers who want to run ads related to the U.S. poll, including a requirement that the advertisers will have to confirm the partnership or organization they represent.
«Reviewing ads means assessing not just the text of an ad, but the context in which it was bought and the intended audience — so we’re changing our ads review way to pay more attention to these signals,» Kaplan said.
The moves happen as the company is under pressure from multiple congressional committees that are studying Russian interference in the 2016 election. Congress has recently focused on the spread of bogus news stories and propaganda on social media, putting pressure on Facebook and other public media companies to turn over more information and release any Russia-linked ads.
On Monday, Facebook officials are amble over the ads they have discovered to the House and Senate intelligence councils and the Senate judiciary committee. The company already has given similar substantive to special counsel Robert Mueller’s investigation into the Russian intruding.
Kaplan said in the post that all the ads violated the company’s policies because they come up from inauthentic accounts. He said the ads «run counter to Facebook’s mission of edifice community and everything we stand for.»
Ad policies changing
Facebook announced ultimate month that it had discovered the ads, which were linked to Facebook accounts that no doubt operated out of Russia and pushed divisive social and political issues during the U.S. presidential poll. The company said it found 450 accounts and about $100,000 was tired on the ads.
Kaplan said the company’s policies already prohibit «shocking» contentedness, direct threats and the promotion of the sale or use of weapons, but that «going impertinent, we are expanding these policies to prevent ads that use even more strategic expressions of violence.»
Facebook also plans to strengthen enforcement against false ads by boosting manual and automated review systems. In addition, the company commitment increase the requirements for documentation and share more information on bad actors with vigour and government, according to Kaplan’s post.
Twitter has said it found postings together to those Facebook accounts, and the House and Senate intelligence panels must asked both companies, along with Google, to testify publicly in the show up weeks.
None of the companies have said whether they at ones desire accept the invitations.
Social media’s role in election
The three boards are investigating Russian meddling in the election and whether there are any links to President Donald Trump’s compete. They have recently focused on the spread of false news eddas and propaganda on social media, putting pressure on the companies to turn onto more information and release any Russia-linked ads.
It is unclear whether the ads will sooner be released publicly. Several lawmakers — including Virginia Sen. Mark Warner, the top Democrat on the Senate news panel — have said they believe the U.S. public should see them.
Facebook CEO Characterize Zuckerberg announced Sept. 21 that the company would plan for the ads to Congress and make changes to ensure the political ads on its platform are more obvious. The company is also working with special counsel Bob Mueller’s research into the Russian meddling.
«As a general rule, we are limited in what we can chat about publicly about law enforcement investigations, so we may not always be able to share our decrees publicly,» Zuckerberg said.
«But we support Congress in deciding how to best use this intelligence to inform the public, and we expect the government to publish its findings when their inquisition is complete.»
Twitter said last week that it had suspended 22 accounts agreeing to the 450 Facebook accounts that were likely operated out of Russia.
Warner denounced Twitter for not sharing more information with Congress, saying the public limited company’s findings were merely «derivative» of Facebook’s work.
The company’s displays to staff last week «showed an enormous lack of understanding from the Agitation team of how serious this issue is, the threat it poses to democratic formings,» he said.