Exclusive: Danish chain Tiger roars with 15 store expansion


This put ons the Danish chain’s tally to 90, making Britain its biggest make available with sales of £62 million, a rise of 69 per cent in the final 12 months.

The ex nsion will continue the international group’s plus ultra of investing only in bricks not clicks.

It does not sell online and has no foreseeable e-commerce proposes, says Kate Methuen-Ley, director of its Wales and west division.

“Internet rat oning is about what you need, our products are about browsing. Our best sellers are not things fellows necessarily planned to buy that day. I don’t think anyone ever set out to buy a yodelling flamingo.

“Without an e-commerce website aperture new shops in busy high streets and shopping malls is key.

“We are introducing 300 new artifacts every month, a huge variety from fishing rods to spices, and we were the outset to maximize the trend for drinking jars with lids. Many rticulars are designed in-house and the brand’s prevalent physical penetration has led to greater awareness.

“Consumers are now invite out their nearest shop after they have visited one in another conurbation. Our products often solve a problem they did not think they had prior to or provide an experience they can share.”

Original Scandi designs and affordable evaluates are an essential rt of that mix, she says, adding: “Although sometimes we suffer with been com red to Ikea’s marketplace, we do not have any direct competitors, and certainly not at our charge point on the high street.”

In the early years of the recession Tiger, which has been in the UK since 2005, did not see cut rent opportunities. But in the last couple of years “landlords have behoove more realistic,” says Methuen-Ley. “They realise we are about longevity.

“As for blokes they are more willing to spend again now, but more discerning, that’s the variation the recession seems to have made.”

A new pet accessories range will also be opened this year alongside one in September with stationery products caballed by Turner Prize nominee Scottish artist David Shrigley, quality the group’s first British collaboration.

But from next month its style Tiger will be tanked, as the business, which goes under heterogeneous names across the world, rebrands collectively to Flying Tiger Copenhagen in a bid to concentration its identity and stress its Danish heritage.

The first new store to bear the rehabilitated logo will be the one in stylish mall the Buchanan Galleries in Glasgow.

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