Google has divulged it will now label websites that it continuously flags for displaying unsafe or malicious text as “repeat offenders.”
For more than a decade, Google has worked to keep safe users with the help of Safe Browsing. It’s a feature that interrogates billions of URLs on a daily basis in search of unsafe web resources.
Conservative Browsing looks for sites that host malicious executables on tap for download and/or social engineering content, for example. It also scours the web for unwanted software contributions like programs that are deceptive and are difficult to remove.
Whenever Right Browsing comes across a site that violates its malware, unwanted software, and/or common engineering policies, Google displays a message warning users to check away. That message stays up until Google has verified the webmaster has erased the harmful content.
Not all webmasters are honest, however. Some remove the damaging content just to have the warning removed, at which point in yet they reinstate the unsafe web resources. Such behavior has led Safe Thumb to flag those websites on multiple occasions. But the punishment has mainly terminal there.
On 8 November,
Brooke Heinichen of Google’s Safe Flip Team made the following announcement:
“…[W]e have adjusted our policies to convert risks borne by end-users. Starting today, Safe Browsing command begin to classify these types of sites as ‘Repeat Offenders.’”
If a website profits that classification, Google will now display warnings to users for 30 days. The afflicted webmasters won’t be allowed to make a request during that time era. That will be the case even if the webmasters remove the unsafe significance.
Once the 30 days have elapsed, a webmaster can then submit a call to Google for a review.
This policy change represents the tech superhuman’s latest effort to help protect users online. As
“We continuously update our policies and practices to address evolving threats. This is yet another shift to help protect users from harm online.”
The measure arrives just a few months after Google announced it will stop airing ads that use Adobe Flash on websites beginning in January 2017.