Deezer has rebranded and been given a new design across app and desktop, which looks to arrive the “human” side of the music streaming platform.
It was founded in 2007, and works globally, currently with 14 million active monthly owners. It has a library of 53 million licensed tracks, from record tags including Sony Music, Universal Music and Warner Music.
The new plan and branding have been completed by Deezer’s in-house team, and puff ups a new logo, which sees an all-capitals logotype dropped for a lowercase one set in sans-serif typeface, Mabry Pro. The colophon of an equaliser – a piece of equipment used in music production to adjust frequency – has been engaged, but has been made smaller and subtler, now with a gradient of colours sort of than distinct, block colours.
The updated interface design trains to be “light, functional and playful”, says Stefan Tweraser, chief produce officer at Deezer, with the app featuring less text and more oyster-white space with the goal of making it easier for users to navigate.
An additional part is that now, when users play a song, the colour of the background on-screen unites that of the cover art of that track, in a bid to make the most of “eye-catching, incandescent” colours while “challenging the standardisation of the music experience”, adds Tweraser.
“By colour-coordinating the outcome with the track, we can give each user a truly personal visual common sense,” he says.
While Deezer has 14 million monthly users, contender streaming services exceed this number – Spotify has 217 million drugs, while Apple Music has 56 million.
Tweraser says that Deezer’s redesign is “not a emerge of competitive pressure” but instead was born out of a need to “provide the best admissible experience for [its] users”, as well as to create a personalised music experience with a assorted “human and inviting” design.
The redesigned app is now available across all of Deezer’s furnishes, which includes 180 countries. It is currently rolling out across desktop constructions worldwide.