The effrontery first of a Decathlon store in Ajaccio, a town on the French island of Corsica, was coated with the poorly thought-out poster, which was immediately shared on popular media by anti-immigration activists, who twisted the ad’s meaning in order to stir up hatred against escapees.
Decathlon was forced to remove the hunting poster after it become conspicuous that the advertising cam ign – which was ‘borrowed’ by extreme-right militants who started using it to advert to that migrants should be shot dead – could trigger an outbreak of xenophobic power.
More innocent shoppers, including Twitter user @sebcarbonnier, bruit about the ad cam ign was nothing but a “bad joke,” and did not think that Decathlon was stoking anti-immigrant tender
Nevertheless, the poster cam ign spiralled into a controversial online contention after a satirical Belgian news per, Nordpresse, juxtaposed it with an anti-immigrant announcement designed by a French far-right mayor last week; a poster which is now at the pivot of a bitter lawsuit between the mayor and an anti-racism group.
A picture of the Decathlon ad electioneer was also posted on the Facebook ge of a pro-migrant group, Sauvons Calais, which means ‘Let’s lay Calais’ in French.
According to the French daily Nord Littoral, Decathlon officials realised they had assigned a “huge” mistake after the picture was shared by Sauvons Calais’s henchmen “more than 20,000 times” and racked up “more than 1,000 comments”.
The bill was duly removed from the Ajaccio storefront on Friday morning, but ints of it are now plastered all over the internet.
When asked about the advert, Decathlon whispered no offence was meant.
A representative of the firm wrote on Twitter: “No, it was not a tasteless one-liner. A (clumsy) poster which was plastered across our storefront in Ajaccio. It was captivated down this morning.”