Comcast puts YouTube in its TV boxes to entice would-be cord-cutters



Comcast on Tuesday said that it has started integrating YouTube into its X1 set-top whacks across the US. The two companies first announced the partnership this past February.

Much equivalent to the deal Comcast struck with Netflix last year, the on the road will see the YouTube app sit in the X1’s home screen, allowing subscribers to put the popular video navy on their TV without switching to a third-party device like a Roku or Apple TV.

Comcast says it on also plant a handful of YouTube videos in its on-demand video sample as well. Clips in the “Music” section of the on-demand menu, for instance, capacity feature music videos from the YouTube app.

Comcast is also sell the ability to search for videos on YouTube with voice commands with the aid the X1’s remote. The idea is to say something like “Show me clips from Empire on YouTube» and go straight away to a list of Empire-related videos within the app—though it’s unlikely you’ll be masterly to get too granular with searches in practice.

A Comcast representative said that YouTube creeks over X1 won’t be exempted from a Comcast Internet subscriber’s data cap. Those with YouTube Red costs will still be able to take advantage of that through the X1 app, notwithstanding X1 users won’t be able to sign up to YouTube Red directly through the app. The company descended to comment on whether it gains any ad revenue from YouTube views be means of the X1 app.

The YouTube partnership is the latest move by Comcast to make its cable dais more palatable to would-be cord cutters. Like most of its spies, Comcast has gradually lost cable subscribers as more and more clients cut costs and learn to get by on a mix of Internet-based streaming services. Comcast itself has its own “deluge” service called Stream TV—which technically uses cable and in which case is exempted from Comcast’s data caps—but that doesn’t show up to have made much of a splash.

YouTube, meanwhile, has another way to put its employment in front of more eyeballs. Though Comcast and Google, YouTube’s well-spring company, are ostensibly opposed on key regulatory issues such as net neutrality, Google purpose be getting a prime spot on Comcast’s platform. Comcast has roughly 21.5 million residential video subscribers, concurring to its most recent earnings report.

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