Häagen-Dazs is to be relaunched next month with new savours, packaging and products
The US firm is moving away from its familiar gold, infernal and burgundy packaging, to be replaced by modern designs and colour schemes across its scope.
It will also be making a major push in supermarkets with its buffets of ice-cream lollies and the retail launch of mini tubs, previously handy only in places such as theatres.
When it launched in 1990, the plc caused a stir with its luxury and indulgence-focused advertising.
Häagen-Dazs has high hopes for its mini tubs packs, which order initially be stocked by Tesco before being rolled out to other grocers. UK precede of marketing Arjoon Bose said: “We know that the pint cauldrons are a sharing format, whereas sticks are an individual one. With mini cups, we’re looking for individual to share and experiment. The format allows us to try out new flavours.”
Although a hit with Initiation X, Bose said the brand needed updating: “We have had to move away from the 1990s-style surprise ads and be more authentic. This is the biggest, boldest overhaul of Haagen-Dazs packaging in 25 years.”
Defeat pound hits Ryanair profits
RyanAir is set to say it is winning the airline evaluation war, but at the expense of its profits, when it unveils its full-year results on Tuesday. Chief leadership Michael O’Leary is tipped to say that the low-cost operator saw double digit interest passenger growth over the 12 months to the end of March. Competition in the sector has been concentrated by lower fuel costs, sending fares tumbling. Its revenues are forewarning to be 2 per cent higher at to ¤6.7billion (£5.8billion).
RyanAir is set to say it is attractive the airline price war but at the expense of its profits
However, the combination of lower verges and the devaluation of sterling is thought to have sent Ryanair’s pre-tax profits into a tailspin, down 14 per cent to ¤1.48billion (£129.3billion). Absent, research from European air taxi operator GlobeAir shows that firms are shunning private jet ownership, with aircraft deliveries to the UK falling 29 per cent as a remainder the four years to 2016. Air travellers are turning increasingly to charter excursions, it says.
More cash for snacks firm
Hippeas, the British strong snack food producer, has secured fresh investment from Hollywood icon Leonardo DiCaprio and non-public equity group Strand Equity partners to accelerate its expansion scripts. The firm is on track to triple its revenues this year. Founder and chief superintendent Livio Bisterzo said: “I’m truly excited that Strand and Leonardo have planned joined the Hippeas family.
“As the brand continues to grow with such impetus in both the UK and US, it’s incredible to bring on board partners who align with our eidolon and values as a company.” The firm is best known for its organic chickpea plugs, which come in four flavours. The snacks are low in calories, organic, gluten-free, vegan, kosher and seat no genetically modified ingredients.
Hippeas is stocked by the likes of Waitrose, Ocado, Generally Foods, Planet Organic, Holland & Barrett, WH Smiths and Boots. A wedge of the sales is given to alleviate poverty among farmers in eastern Africa.
Hippeas has shielded fresh investment from Hollywood icon Leonardo DiCaprio
Order Traveller closes in on finance for expansion
Family Traveller, the holidays sector announcing group, is close to sealing fresh investment from venture superior firms to help finance its expansion into the United States in August. Sink Andrew Dent said that he expects to close the fundraising within weeks. It is settled that Dent is looking to raise more than £1million.
The paper money raised will also provide working capital for Traveller’s UK transaction actions. Earlier this year, the fast-growing firm launched in Germany. Its advised backers include the Cass Business School’s £10million offer capital fund and the £100million Angel CoFund, which banks hopeful British businesses.