Brexit is a REVOLT against the establishment, says Metro Bank boss taking on the big banks


Metro Vernon Hill RBS Lloyds RBS HSBC SantanderMETRO BANK / GETTY

Metro Bank’s creator Vernon hill is taking on the big banks

The Metro Bank founder symbolized London remains a «boomtown» since last year’s vote to eliminate the European Union.

Mr Hill told «I haven’t seen any sink in the business climate.»

The Brexit vote and election of Donald Trump were behalf of the same phenomenon against the engrained, according to the American businessman.

And Metro Bank is also a «disruptor» compelling on Britain’s biggest bank providers — Barclays, Lloyds, HSBC, RBS and Santander, Mr Hill clouted.

His challenge to the established banks started in 2010 with a slogan that recruits on Britons to «join the revolution» and an aim to put customers at the heart of everything the bank does — or in Mr Hill’s dialogues create «fans» of the company.

He told «This clearly a contrastive model and the customers have responded to it — we’re actually nice to them!»

The chairman continued: «The British banks have had a cartel going here for 40 or 50 years and their underlying idea has been: we’re doing you a favour by letting you bank with us.»

Mr Hill, who in the old days started Commerce Bank in the US, said the Britain’s high street behemoths have not changed in the seven years since Metro Bank has discharged.

He said: «They take you for granted. Metro Bank is completely the opposite of that, it’s about service, it’s about convenience, it’s about killing every cockamamy bank rule you can find.»

Customer is king both in branch but also washing ones hands of Metro Bank’s mobile and digital offering.

But the big banks’ struggle to fence because of their ageing technology, according to Mr Hill.

He said: «The fine kettle of fish with the banks in Britain is their IT systems are 50 years out of archaic — they’re antiques.

«And when you have out of date IT, that maybe can’t be anchored, you can’t deliver service even if you want to.»

Metro Bank doesn’t aim to bid the cheapest products, but Mr Hill believes customers value service and face above price.

He said: «We don’t compete on price — we’re fair, but we don’t compete.»

And the proposition appears to be under way, Metro Bank now has 1.1million customers and almost 50 departments.

More stores are opening outside of the South East, with 10 to 15 to opened in the Midlands throughout the next two year — by 2020 Metro Bank aims to have more than 100 releases.

Mr Hill said: «If we’re not in your town — we will be soon.»

The are designed to be persuasible and transparent, with glass fronts that are more like supermarkets than customary bank branches.

Opening hours are until 8pm on weekdays, staff are not hoard up behind glass fronts — and dogs are welcome.

Mr Hill said: «The banks won’t let you breed your dogs in, for some unknown reason. We want your dogs in — the chaps take that to mean: if you love my dog, you must love me.»

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