Bread price fixing scandal causing consumer trust in grocery chains to tumble, study finds


Consumer have faith in their grocery stores has fallen since allegations emerged that numerous of the chains were in cahoots to keep bread prices high, a new survey out of Dalhousie University in Halifax has found.

This month, researchers from Dalhousie University’s Talent of Management surveyed 1,641 Canadians across the country for their representations on major retail grocery chains, asking people to rate them on a five-point reduce on various factors related to their trustworthiness. The numbers were then organized and compared with a similar survey from last November.

Inclusive, the researchers found that trustworthiness for the sector as a whole declined by 6.31 per cent one more time the five-month interval. But that figure belies a lot of variance among characteristic chains. Loblaws reputation has slid by 10 per cent, the survey rest, while rival Sobey’s has seen its score increase by 1.6 per cent greater than the same period.

Loblaws is the brand most connected with the bread price-fixing anecdote, since it was an insider there who initially blew the whistle on the practice, whereby the Striving Bureau alleges that numerous bakers and grocers conspired for years to feed prices elevated for packaged bread products. Loblaws said it was concerned in the scheme for the previous 14 years. 

Many grocery chains are allegedly complex, and the industry has been tarred by a wide brush. Sobey’s for example, has angrily beat ited that it was involved, as has Montreal-based Metro.

Sobey’s higher trustworthiness word could be a sign that its claim is holding weight with consumers.

“We yearning to see if there had been any changes in consumer perception, given the recent instrumentality coverage of bread price-fixing,” lead researcher Vivian Howard believed. “We found that levels of consumer trust for Loblaws have shrank since our study in November.”

The Dalhousie study was open-ended in that respondents were acknowledged to offer their score on any grocery chain they wanted. But the immutable report only included scores if there were enough rehearsed instances of the chain coming up.

The cutoff was being named by at least 85 diverse consumers, and by that metric, here are the six grocery chains that swatting ranked, in order of their trustworthiness:

  1. Costco
  2. Sobey’s
  3. Giant Tiger
  4. Metro
  5. Loblaws
  6. Walmart

On the contrary Sobey’s and Loblaws were included in the inaugural survey, so as such it’s not unencumbered whether the trustworthiness score of the other four has increased or decreased for the past five months.

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