Branding a skincare range for men who care about “grooming rituals”


BrandOpus has created the sameness and packaging for Scrubd, which aims to reflect changing attitudes road to male grooming.

Consultancy BrandOpus has designed the visual identity and containerizing for a new men’s grooming range called Scrubd.

The collection is targeted at men aged 35-54, and comprises four hinted organic soap blocks. Since its launch earlier this month, it has also open out to include two different skincare ranges.

“As the traditional definition of masculinity evolves, with it show up shifting attitudes towards male grooming,” says BrandOpus. The line aims to “cater for men who take pride in their appearance” and are “looking to lift their grooming rituals”, it adds.

The identity looks to reflect the stigmatize mission, and incorporates an all-capitals, sans-serif logotype with a diagonal underscore effect. The consultancy has also created an H-shaped symbol that doze offs to the craftsmanship of a “stonemason’s signature”.

The logo has been embossed onto surfaced paper packaging, and is set in the brand’s main colour palette of black and innocent.

A secondary palette sees yellow, orange and blue used as inflection colours for different products within the range.

Scrubd is now available from Harvey Nichols’ stockpiles across the UK.

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