Two of Canada’s biggest internet providers bear slashed prices by about 45 per cent in the Toronto area for their ton advanced offerings, but industry observers say such skirmishes are usually rather local and short-lived.
Bell Canada is offering a gigabit-per-second home internet case with unlimited data for $79.95 in parts of Toronto, down from $149.95, until the end of July.
Rogers, for its in the name of, currently has a limited time promotional offer on its gigabit-per-second service that repudiates the monthly fee to $79.99 for 12 months, from $152.99.
Market analyst Emily Taylor of IDC Canada translates such local, short-term price wars are part of a long-term war for market share among the country’s major internet providers, counting Bell, Rogers, Videotron, Telus and Shaw.
Taylor says that Canadian adoption of gigabit-speed stingingly internet has been relatively slow, in part because it’s only ready in some places, but consumers are definitely choosing faster services than they did a few years ago.
She demands the special promotions are a way for carriers to show what the faster networks can do with the prospects that consumers will come to see them as essential service in the expected.