B.C. court allows class-action lawsuit against Facebook to expand

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A class-action lawsuit started against Facebook by a British Columbia woman is allowed to include dwellers of Saskatchewan, Manitoba and Newfoundland and Labrador who claim their images were reach-me-down without their knowledge.

Deborah Douez claims the social average giant used her image and those of others without their cognition in the “sponsored stories” advertising program that is no longer in operation.

Facebook Inc. fought the certification of the excellence action all the way to the Supreme Court of Canada and lost. Now a B.C. Supreme Court jurist ruled that Douez can expand the certification to include residents of other districts who were unknowingly featured in the promotion.

Justice Nitya Iyer also favoured with Douez that Facebook is obligated to forgo any profits that it confirmed from the unauthorized use of names or portraits from members of the class force.

If someone liked a product under the program, which ran from January 2011 to May 2014, Facebook contrived a news feed endorsement using the person’s name and profile photo, but didn’t tattle that person their image was being used.

In a ruling issued Monday, Iyer influenced if the plaintiffs were asking for damages, she would agree with Facebook, but she notes that uncovering up the profit made is a remedy under privacy laws in Saskatchewan, Manitoba and Newfoundland and Labrador.

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