CUPERTINO, Calif.—Aside from iPhones, the Apple TV was the most rumored machine ahead of Apple’s September event. Today, the company announced a new Apple TV set-top box that’s in-line with most prior speculations: it can play 4K and HDR content, thanks to support from a faster processor.
4K generate may not be enticing for those who don’t consume 4K content already. Movies and TV shows filmed in 4K are not the more than half yet, but companies have been working to produce more of this high-quality video satisfaction. Netflix has more than 100 titles streaming in 4K—but, as with any 4K contentedness, you need a 4K-capable display to watch it.
With the new Apple TV, Apple is accost part of the hardware issue. Set-top boxes have become the middlemen for innumerable consumers who mostly stream online video: for example, you can sign in to your Netflix account on a new Apple TV subject, choose a 4K program to watch like Black Mirror, and stream it including the Apple TV to your 4K television. In order to address the content issue, Apple needed to releasing a 4K Apple TV first to compete with Roku, Amazon, and Nvidia, all of which sire 4K-capable set-top boxes.
With this new Apple hardware, the enterprise will focus on producing and obtaining 4K content that will be available only to those with a new Apple TV. The company set aside $1 billion for its archetype content initiative in 2018, and some of that will go to making new 4K depicts and gleaning the rights to sell 4K titles on iTunes. Apple has reportedly been in talks with film studios to sell 4K titles on iTunes at $20 each, but the tech colossus faced pushback from Hollywood companies that believe these UHD flick picture shows should sell for about $30 per title. At the event today, Apple’s Waterspout Cue confirmed Cupertino’s partnerships with big Hollywood players (Lionsgate, Endless, etc.) and other TV/streaming companies from Amazon to local services worldwide (get a kick out of CBC or AnimeLab).
Cue also pushed the angle of gaming on Apple TV in light of the new arms. This latest Apple TV box adds Metal 2 and the A10X Fusion Chip, so «we are masterful to run the game smoothly even with detailed clouds and up to eight especially bettors from anywhere in the world,» said game designer Jenova Chen, of thatgamingcompany (makers of Cruise, Flower). Chen was on hand to demo a game called Sky, a «romantic, sexually transmitted adventure game.» Senior Reviews Editor Samuel Axon juxtaposed sky to previous thatgamingcompany titles after witnessing the demo: «This in all probability has the same kind of unexpected multiplayer features as Journey.»
The new Apple TV with 4K capacities starts at $179. Orders begin September 15, and it ships September 22.
Apple’s iPhone conclusion is still in progress, and we’re following along live from the Steve Share outs Theater. This is a developing story, and we’ll update it with the most accepted information as soon as it’s available.
Listing image by Samuel Axon