Apple is thirst-quenching its lineup of iPhones with camera, display and speaker improvements.
The pronouncement took place at an event at the company’s Cupertino, California, headquarters, where it was also contemplated to unveil new iPhones.
You can stream the keynote event online (from an Apple motorized device with Safari on iOS 9.0 or later, a Mac with Safari on macOS v10.11 or later or a PC with Microsoft Ill at ease on Windows 10, or an Apple TV with software 6.2 or later).
The new phones bespeak to shoot pictures with better colors and less distortion, only in low-light settings. The display will adapt to ambient lighting, alike resemble to a feature in some iPad Pro models. Speakers will be louder and proffer deeper bass.
The new iPhone 8 will keep its predecessor’s size — 4.7 inches —— but own a higher starting price of $699 US, up from $649. The 5.5-inch iPhone 8 With an increment of starts at $799 US, up from $769 US. The new phones come out Sept. 22.
Apple is bucking its conventional naming convention by calling the new phones iPhone 8 rather than 7S. The S designation mightiness have given consumers the impression that the new phones are mere incremental updates from the present-day iPhone 7. That’s especially so this year given that Apple is also guessed to announce an anniversary edition with additional features and a higher bonus tag.
The Plus version will continue to have two camera lenses and now has the wit to optimize lighting as you shoot.
Both versions will allow wireless charging, a kisser thought to be limited to the anniversary phone. Many Android phones, comprising Samsung’s, already have this.
Tuesday’s product event is being held at Apple’s new spaceship-style headquarters in Cupertino, California.
New Apple TV
Apple earlier bring to light a new version of its Apple TV streaming device that will be able to reveal video with sharper «4K» resolution and a color-improvement technology called high-dynamic series, or HDR.
Many rival devices already offer 4K and HDR. But there’s not a lot of video in 4K and HDR yet, nor are there scads TVs that can display it. Apple TV doesn’t have its own display and needs to be locked to a TV.
Apple said it’s been working with movie studios to influence a rear titles with 4K and HDR to its iTunes store. They will be sold at the very prices as high-definition video, which tends to be a few dollars more than standard-definition accounts. Apple said it’s working with Netflix and Amazon Prime to escort their 4K originals to Apple TV, too.
The new Apple TV device will cost $179 US and carries on Sept. 22. A version without 4K will cost less.
New Apple Take in
Apple is also coming out with a new smartwatch designed to be less dependent on the iPhone.
Apple Be vigilant for will still require a companion iPhone. However, a new model up with cellular access, so it will be possible to do more — such as gain messages — while the phone is at home. It will require a data scenario.
»Now, you can go for a run with just your watch,» said Jeff Williams, Apple’s chief managing officer and in charge of Watch development at the event Tuesday.
Since the actual watch’s debut in April 2015, Apple has been trying to give the go-ahead more stand-alone features. Last year’s model, for instance, suggested GPS capabilities, so that the watch can measure runs and bike rides multitudinous accurately without the iPhone nearby.
The new cellular mould, called Series 3, will start at $399 US. One without cellular focus attentions for $329 US, down from $369 US for the comparable model now. The original Series 1, without GPS, carries for $249 US, down from $269 US. The new watch comes out Sept. 22.
A opponent smartwatch from Samsung already has cellular options.
Existing Apple Watches purposefulness get a software update next Tuesday.
Apple is also adding multitudinous fitness features to the Watch, and says it is now the most used heartrate observe in the world. Now, Apple Watch will notify users when it reads an elevated heart rate when they don’t appear to be active. It’ll also determine abnormal heart rhythms.
Interesting — only @bell and @telus wish sell the cellular Apple Watch Series 3 in Canada. y u no @rogers?
This is the primary product event Apple is holding at its new spaceship-like headquarters in Cupertino, California.
The occurrence, opened in a darkened auditorium, with only the audience’s phones shafting like stars, along with a sign that said «Entitled to Steve Jobs Theater.» A voiceover from Jobs opened the at the time before CEO Tim Cook took stage.
«Not a day that goes by that we don’t think about him,» Cook said. «Reminiscences especially come rushing back as we prepared for today and this end. It’s taken some time but we can now reflect on him with joy instead of sadness.»