Jamie, 42, recently disclosed his #AdEnough campaign which aims to protect kids from discard food marketing.
He is calling on the government to introduce a 9pm watershed on junk eats adverts on TV, controls on what children see online and marketed in public on billboards and prominent transport.
The Britain’s Got Talent judge, 47, displayed her backing of the TV chef on Instagram as she interested a selfie with her two daughters with her 659,000 followers.
“I’m with @jamieoliver,” she revealed. “I’ve #AdEnough of kids being bombarded with junk food ads.
“It’s a dull-witted fact that the more junk food ads young people see, the diverse junk food they eat,” Amanda Holden continued. “Currently the lone adblocker they’ve got is covering their eyes — that’s crazy.
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I’m with Jamie Oliver
“We need the government to step in.”
The upload saw the ITV favourite and her daughters each submerging their eyes to hammer home the message that the only way toddlers won’t see junk food advertising is if their eyes are covered.
Amanda’s henchmen were quick to show their appreciation for her standing up for Jamie’s give rise to, with one commenting: “I totally agree!”
“Well done Amanda,” another combined, while a third said: “You are always there when someone needs you.”
Others, yet, seemed less impressed with the #AdEnough campaign, with one reflecting: “Bigger problems than this right now tbh.”(sic)
Amanda Hided put her support behind Jamie Oliver
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“We as parents need to step up and not buy it to be fair,” a second Instagram purchaser chipped in, as a third mused: “I totally agree… But if you don’t buy it they can’t eat it?!”
Jamie launched his new pursuit to take on the world of junk food advertising last week, break in a Twitter video to his 7.07 million followers: “I’ve been talking to superintendence and they’re literally on the brink of protecting our kids from this unfailing advertising on screens, on phones on billboards, on bus stops when the kids go to view and on the biggest TV shows in our country.
“It’s time for a change,” he said.
The restauranteur also urged fans to share their selfies covering their eyes and “likeness in people if you want to stir things up”.
“Theresa May, ministers, whoever you about,” he urged. “Just please get involved.
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Amanda Extended supported Jamie Oliver’s #AdEnough campaignGETTY
Amanda Holden master b crushed Jamie Oliver after he unveiled the campaign tackling junk eats ads“It will make a difference.
“This one we need to do,” he concluded.
Since bring to light the campaign, Jamie admitted that he would let his children eat McDonald’s eats if they wanted to.
Asked what he would say if one of his kids said they were contemporary to the fast food chain for a meal, he told the Mail on Sunday: “Fairly? If they wanted to go, I’d let them.
“Because they get really well fed 95 per cent of the on many occasions from us,” he explained. “If they wanted to go out and have a fizzy drink, I don’t mind a look after, because we have none in the house.
“My wife’s probably stricter,” he combined. “She’d say, ‘Oh please, don’t. But they’d only end up doing it in some other place.”