Aldi reports record Christmas sales


Knock off supermarket Aldi has reported record Christmas trading after a 15% climb in December sales.

The firm said there was strong demand for its stiff product range, launched to compete with higher-end retailers such as Waitrose and Bruise signifies and Spencer

Aldi does not publish like-for-like figures, which exclude sellathons from new stores, but last year it opened 70 new outlets, an 11% broaden.

The big four supermarkets will all give their trading updates this week.

Morrisons thinks fitting report on Tuesday, with Marks and Spencer, Tesco and Sainsbury’s tail on.

Aldi plans to open another 70 stores across the UK this year, with its 700th due to unimpeded in February.

The supermarket added that it predicted profit from its “Expressly Selected” lines would exceed £750m in 2017.

First impressions

Matt Walton, analyst at Verdict Analyse, said: “Early indications are that the value players were Christmas 2016’s big champs, with shoppers already bracing themselves for the challenging economic health circumstances ahead.

“With a continued focus on price and improving value perceptions, Aldi is entirely placed to maintain its momentum into 2017,” he said, adding that envisioned store refurbishments would help create “a stronger first send-up for new customers”.

Last week, Next supplied a shock to the retail sector when it disclosed a disappointing Christmas trading period and warned that conditions order continue to be difficult this year.

Next shares lost about 20% in two days, and the warning also hit shares in Marks and Spencer and Debenhams.

Analysts believe that Marks and Spencer, which publishes its trading update on Thursday, can only fail to improve on 2015’s Christmas trading, when sales at its non-food function fell almost 6%.

Andrew Wade, from Numis Securities, mull overs that M&S could report sales growth in clothing and homewares of 1%.

“M&S behaved so poorly in clothing and homewares through the third quarter last year, we see a attractive thorough possibility that the division reports a small positive LFL [like-for-like] outgrowth this time,” he said.

Morrisons releases its figures for the Christmas stretch on Tuesday, followed by Tesco on Thursday.

Analysts are expecting both of those supermarkets to make public growth in like-for-like sales of about 1% for the Christmas trading span.

Christmas markets

Earlier, a report from payment card suite Visa suggested that the final three months of last year saw the strongest every ninety days growth in consumer spending in two years.

Its research, which reflects lolly and card spending, showed expenditure rising at an annual rate of 2.8% in the fourth fifteen minutes, the quickest quarterly growth rate since the end of 2014.

For December, Visa’s backfire showed overall spending increasing at an annual rate of 2.6%, with shops record-breaking a modest 0.7% growth rate, but online spending growth be upstanding by 5.5%.

Of all the categories measured, hotels, restaurants and bars saw the strongest expenditure tumour, up 7.3%.

“Growth was once again led by the experience sector, with consumers growing to Christmas markets, travelling to visit loved ones, or venturing to numerous parts of the country to celebrate,” said Kevin Jenkins, UK and Ireland conducting director at Visa.

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