Supplement / If you don’t want to take the elevator, two identical stairwells are positioned symmetrically in the play.
Today’s iPhone X unveiling event was held in the new Steve Jobs Theater at Apple’s new Cupertino campus. It is a quite Apple space that fits its namesake perfectly.
While the uplands of the theater itself is not strikingly innovative from a design, architectural, or practical standpoint, the waiting area above it is a unique space. Journalists and Apple wage-earners were asked to wait in this circular room before go down into the theater.
As with many of Apple’s designs, it manages somehow to be both minimalist and bombastic. Its pretenses may turn off Apple’s detractors while desire its fans. Ars took a handful of photos showing a space that is, for scarcity of a better term, peak Apple.
The entrance to the circular glass intermission area above the theater is surrounded by greenery.
The surface-level waiting precinct has a minimalist design with slight accents, like many Apple produces and retail spaces.
You can see the now-famous spaceship campus through the window.
The elevator from the surface-level be put on ice area to the basement-level theater spins as it ascends or descends.
If you don’t want to hook the elevator, two identical stairwells are positioned symmetrically in the space.
Once you’ve declined, Steve Jobs’ name labels the theater.