A look inside the new Steve Jobs Theater at Apple’s spaceship campus


Supplement / If you don’t want to take the elevator, two identical stairwells are positioned symmetrically in the play.

Today’s iPhone X unveiling event was held in the new Steve Jobs Theater at Apple’s new Cupertino campus. It is a quite Apple space that fits its namesake perfectly.

While the uplands of the theater itself is not strikingly innovative from a design, architectural, or practical standpoint, the waiting area above it is a unique space. Journalists and Apple wage-earners were asked to wait in this circular room before go down into the theater.

As with many of Apple’s designs, it manages somehow to be both minimalist and bombastic. Its pretenses may turn off Apple’s detractors while desire its fans. Ars took a handful of photos showing a space that is, for scarcity of a better term, peak Apple.

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